California Celebrates ‘Bad Bunny Day’ as Super Bowl LX Approaches
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California Governor Gavin Newsom has announced that February 8 will be designated as “Bad Bunny Day” in the state. This declaration aligns with Bad Bunny’s highly anticipated Super Bowl LX halftime performance in Santa Clara.
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“I am declaring tomorrow in California as ‘Bad Bunny Day’ when Bad Bunny performs at the big game in the Golden State with his soothing, beautiful voice, and his very nice looks,” Newsom stated via X on Saturday.
In a follow-up message, Newsom humorously declared himself “a tremendous lover of the Spanish” and “a huge fan of Puerto Rico,” adding, “We love Bad Bunny! He is nearly as ‘hot’ as me—which is a big compliment, because there is nobody hotter. Happy Bad Bunny Day, America.”
Support for Bad Bunny also came from Tim Cook, who shared a selfie with the artist on social media in anticipation of the game.
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, is scheduled to deliver an all-Spanish halftime performance at Levi’s Stadium during Super Bowl LX, marking a significant milestone for Spanish-language representation at the event.
This appearance follows a notable year for the Puerto Rican artist, who won Album of the Year at the 2026 Grammy Awards, becoming the first artist to achieve this honor with an album performed entirely in Spanish.
In an interview earlier this week with Access Hollywood’s Scott Evans, Bad Bunny expressed his excitement for the halftime show, saying, “I just want to be there. I’m just ready to do it. I want to feel it. I want people to watch it and enjoy it.”
The announcement of “Bad Bunny Day” also comes amid growing political awareness regarding his performance, with Bad Bunny recently addressing immigration and identity issues. At the Grammys on February 1, he stated, “ICE out… We’re not savage, we’re not animals, we’re not aliens—we are humans, and we are Americans.”
Apple Music continues its partnership with the NFL and Roc Nation, the company founded by Jay-Z that curates halftime performers, emphasizing a global and multicultural approach in recent years. Bad Bunny’s inclusion highlights the NFL’s efforts to engage its expanding Spanish-language audience.
Super Bowl LX is set to commence on Sunday, February 8, at 6:30 p.m. ET / 3:30 p.m. PT, with coverage available on NBC, streaming on Peacock, and airing in Spanish on Telemundo and Universo.
