TelevisaUnivision Expands Sports Coverage with Super Bowl and Soccer Rights; Don Francisco is Coming Back to Univision
TelevisaUnivision Expands Sports Portfolio, Welcomes Back Iconic Host Don Francisco
TelevisaUnivision is enhancing its sports offerings by acquiring Spanish-language rights to the Super Bowl and reintroducing celebrated host Don Francisco. The announcement was made during the company’s upfront presentation to advertisers in New York on Tuesday.
In its latest move, the media powerhouse has secured new and renewed rights for soccer, marking its first agreement for the CONMEBOL Libertadores and CONMEBOL Sudamericana tournaments. Additional renewals include CONCACAF’s Gold Cup and Nations League, along with an extension of Mexican National Team matches through 2034.
Univision, the company’s flagship broadcaster, has also sublicensed the Spanish-language rights to Super Bowl LXI, scheduled for February, through a collaboration with Disney. This initiative aligns with the NFL’s aim to broaden its international reach, with upcoming games planned in Brazil, Mexico, and other locations worldwide.
Furthermore, amidst the ongoing Formula 1 deal with Apple, Univision has secured a sublicense for the Las Vegas Grand Prix, scheduled for November.
On the streaming front, TelevisaUnivision reported significant growth, with total viewing hours on Vix surpassing 1 billion in the last quarter. Year-over-year engagement has risen by 15%, and currently, 86% of U.S. Hispanic households have engaged with the platform.
In entertainment news, Univision announced the return of legendary host Don Francisco, who will anchor a new limited event series poised to feature interviews, nostalgic moments, and memorable reunions.
TelevisaUnivision was formed through the merger of Univision and the entertainment division of Mexican telecommunications giant Televisa, a $4.8 billion agreement that concluded in 2022.
