Sydney Sweeney Launches Her Lingerie Brand Syrn Following Her Hollywood Sign Bra Moment
Sydney Sweeney Launches Lingerie Line, Syrn
Sydney Sweeney, 28, has unveiled her own lingerie brand, Syrn, in a highly anticipated announcement made on Instagram. "The secret is finally out… say hello to @syrn 🤍," she shared in a post filled with images showcasing her modeling the collection. She described the line as "lingerie you wear for YOU, no explanation, no apology," and encouraged fans to sign up for early access on January 28.
The visuals from the announcement featured Sweeney in striking outfits, including a white lace underwire corset that defined her waist, complete with crisscross straps and suspenders. Her look was enhanced by sheer stockings and white cuffs, while her glamorous makeup featured bold smoky eyes and soft pink lips, complemented by bouncy curls.
Another striking photograph captured Sweeney in a field of roses, donning a white halter bodysuit. Accessorized with thigh-high tights and white gloves, her Old Hollywood-inspired curls added to the sophisticated appeal. In a more playful outfit, Sweeney sported an ultra-crop top with "Marry me, fly free" emblazoned across it, paired with a twisted bralette and casual boxers.
Sweeney’s intimate collection is set to cater to diverse body types, available in 44 sizes from 30B to 42DDD. Prices for her pieces will be under $100, reflecting a commitment to making fashionable lingerie accessible for all.
Fans reacted enthusiastically to the launch, with many expressing excitement in the comments. One follower wrote, "Omg congratulations!!!! Can’t wait to purchase some goodies 😍😍😍," while another added, "Congrats on this Syd!!! ❤️☺️ can’t wait to see more designs!!!"
This launch follows a recent controversial publicity stunt in which Sweeney draped bras on the Hollywood sign without authorization. The Hollywood Chamber of Commerce clarified that the event lacked prior approval, asserting their ownership of the sign’s intellectual property rights.
In a statement, Sweeney emphasized her vision for Syrn: "I wanted to create a place where women can move between all the different versions of who we are," highlighting her commitment to offering choices for diverse lifestyles and preferences.
"SYRN is about confidence without pressure," she added. "As the sole founder, my vision was to create something that lives in real life and doesn’t hold anyone back."
With the launch just days away, Sweeney’s fans eagerly await the opportunity to explore her new venture.
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