Snow is Missing: San Bernardino Mountain Communities Hope for a Winter Wonderland
Southern California Mountains Await Much-Needed Snow
Three weeks into the winter season, the mountains of Southern California continue to experience an unseasonably dry spell, with many communities expressing hope for significant snowfall. While residents enjoyed sunny skies and crisp temperatures on Thursday, local businesses in San Bernardino Mountain were left yearning for the snow that typically attracts tourists and boosts the economy.
Snow serves as a crucial draw for visitors, and the absence of it has left workers at establishments like El Toto’s Mexican Restaurant concerned. "Traffic varies when we have snow," said Alex Bedoy, a representative at the restaurant. "We are in the mountain, so when we get snow, people come into town to enjoy vacation." However, the forecasts have failed to predict any snowfall, offering only clear skies and cooler temperatures. Recent rains across the region did not translate into snow for locales like Running Springs and surrounding areas.
With fresh powder still a distant hope, Big Bear Mountain Resort is taking measures to keep visitors engaged, deploying snow-making machines to enhance the skiing experience. "We are doing everything we can to give people the best experience as possible," said Justin Kanton from the resort. "We normally don’t run the guns during the day, but conditions permit. And we have to take advantage when we can. People are starting to realize they have to get up here and do laps regardless of what Mother Nature wants to do."
The ski resort commenced its season over a month ago with minimal natural snow cover, as stronger winter storms are typically expected in the early months of the year. "With any luck, we might be able to get more lifts and trails open for the weekend. Otherwise, we will make sure the conditions in place are the best we can provide for guests," Kanton added.
The impact of winter weather has historically varied in these mountain communities. Wrightwood, for instance, experienced severe weather in 2026 that resulted in mudslides and significant damage, restricting public access for days. The aftermath deeply affected local businesses, including Wrightwood Bakery. "Having the flood happen especially on Christmas was a big impact for us. It was devastating having all that happen in a busy time," said owner Shelley Thomas.
Similarly, Todd Grijalva from Wrightwood Brew Company reported a dramatic decline in business, estimating a 60% drop. "We are excited for the people that come support us because we need it," he remarked.
Despite the lack of snow in the coming weeks, local businesses are encouraging visitors to enjoy the area’s culinary offerings and hiking trails, hoping that the winter season will bring the precipitation they so desperately seek.
