Everything You Need to Know About the 2026 Rose Parade: Date, Time, and Viewing Details
Everything You Need to Know About the 2026 Rose Parade
The onset of a new year heralds the iconic Rose Parade, a beloved tradition in Pasadena, California. The 2026 Rose Parade, marking its 137th edition, promises a vibrant display featuring rose-adorned floats, equestrian teams, and marching bands from around the world.
Taking place on January 1, 2026, the parade coincides with the famed Rose Bowl, where the top-seeded Indiana Hoosiers will face off against the No. 8-seeded Alabama Crimson Tide. The victors will advance to the semifinals of the College Playoff bracket, competing in the Peach Bowl.
Parade Details
Date: The Rose Parade is scheduled for January 1, 2026.
Location: The event will be held in Pasadena, California.
Start Time: The parade will commence at 8 a.m. PT / 10 a.m. CT / 11 a.m. ET.
Viewing Options
The parade will be broadcast live on NBC for the 99th consecutive year, with Telemundo providing Spanish language coverage. For those looking to stream, the Rose Parade will be accessible on several platforms, including:
- Christmas Plus
- Dooya
- FanDuel Sports Network
- Fubo
- GFam+
- Great American Pure Flix
- Pluto TV
- Samsung TV Plus
Grand Marshal Announcement
This year’s Grand Marshal will be basketball legend Earvin "Magic" Johnson, renowned for his contributions to the Los Angeles Lakers and his impact on the sport.
Watching the Rose Bowl Game
The Indiana-Alabama Rose Bowl matchup will be televised on ESPN, with streaming available on WatchESPN.
As anticipation builds for this year’s festivities, the Rose Parade continues to be a celebrated highlight, showcasing community spirit, artistry, and sportsmanship.







