Roc Nation Reports Bad Bunny’s Super Bowl Halftime Show Reached 4.157 Billion Views in Just 24 Hours
Historic Viewership for Bad Bunny’s Super Bowl Halftime Show
Bad Bunny’s Super Bowl LX halftime show has officially set the record for the most-watched performance in history. Roc Nation, co-producer of the event, announced on March 2 that the artist, also known as Benito Antonio Martínez Ocasio, garnered an impressive 4.157 billion views globally within the first 24 hours following the show, which included broadcasts in the U.S., YouTube, and other digital platforms.
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As of the latest updates, specific breakdowns of viewership numbers across different platforms were not available, and there has been no independent verification of Roc Nation’s figures.
The official U.S. television audience for the halftime show, which aired during the Seattle Seahawks’ 29-13 victory over the New England Patriots, was reported at 128.2 million—a slight decrease from the previous year’s 133.5 million viewers.
Bad Bunny’s record-breaking performance comes as no surprise, given his enormous following. He was recognized as Spotify’s most-streamed artist not just in 2025, but also in 2020, 2021, and 2022.
In addition to making history during the halftime show, Bad Bunny’s performance has also yielded significant boosts on the Billboard charts. His album DeBÍ TiRAR MáS FOToS recently achieved a fifth week at the top of the Billboard Global 200 chart, after initially leading for two weeks in January-February 2025. Concurrently, the album maintained its No. 1 spot for three consecutive weeks on the Billboard Global Excl. U.S. chart since its performance on February 7 in Santa Clara, California.
Furthermore, the album returned to the No. 1 position on the Billboard 200 albums chart for a fifth nonconsecutive week on the chart dated February 28, after spending two weeks in second place following both the Super Bowl performance and Bad Bunny’s win for Album of the Year at the 2026 Grammy Awards just one week earlier.
Roc Nation shared the news on Twitter, highlighting the global viewership record set by Bad Bunny during the halftime show.
@sanbenito Sets Global Viewership Record for Most-Watched Super Bowl Halftime Show Performance of All-Time #AppleMusicHalftime@NFL @AppleMusic pic.twitter.com/rG8MgvBEav
— Roc Nation (@RocNation) March 2, 2026
