Pocket.watch Teams Up with YouTube Stars Like Topper Guild to Launch Exciting Creator Content
Pocket.watch Expands Creator Partnerships with Major YouTube Stars
October 12, 2023 – Pocket.watch has announced a collaboration with a group of notable creators, including social media sensations Topper Guild and JJ & Mikey, to introduce their content to a wider market. This partnership aims to enhance distribution options for content creators while simultaneously providing buyers access to popular, proven entertainment.
The expanded catalog now includes programming from eight prominent creators, significantly broadening Pocket.watch’s offerings. With Topper Guild boasting approximately 87 million subscribers and JJ & Mikey attracting 19 million, these creators add substantial reach. Additional contributors to this new distribution lineup include Lana’s Life, DeeDee Show, Wands and Wings, Fun Time With Soso, Nick and Poli, and English Tree, collectively amassing 132 million followers.
The collaboration also incorporates established names already partnered with Pocket.watch, such as Ryan’s World, Kids Diana Show, Tyler and Snowi, Lively Lewis, Toys and Colors, and Mackenzie Turner.
David B. Williams, Senior Vice President and General Manager of Channels at Pocket.watch, emphasized the significance of this initiative: “This is a breakthrough opportunity for programmers looking to attract and engage teens and families with scaled collections of sensational, premium-ready shows.” He asserted that the involvement of these creators will further demonstrate the successful crossover of YouTube content into broader media platforms.
Backed by Paramount, Pocket.watch is working to connect the realms of YouTube with traditional television and streaming services. The company has recently expanded the distribution of its creator-driven content to platforms such as Hulu, Peacock, and Amazon Kids+. Furthermore, it has begun production on a creator-led entertainment show titled Rabbit Hole, set to launch on Hulu in the U.S.
Chase Landau, Senior Vice President of Creator Partnerships at Pocket.watch, remarked on the influence of these content creators: “These creators aren’t just chart-toppers; they’ve built incredibly popular libraries of premium content on YouTube and they’re defining next-gen entertainment. We’re helping them expand their fan bases to a whole new set of platforms beyond YouTube.”
