Memorable Social Media Highlights of 2025: From the Louvre Heist to Fun ‘Summer I Turned Pretty’ Memes, Coldplay’s Jumbotron, and Rachel Zegler’s ‘Evita’
Social media has continued to influence the entertainment landscape in 2025, serving as a platform for humor, creativity, and occasionally, awkward moments. This year’s viral occurrences traversed various sectors, including film, television, theater, and music. Notable highlights included the infamous Louvre heist, an array of The Summer I Turned Pretty memes, Timothée Chalamet’s promotion of a signature color dubbed “Marty Supreme Orange,” Rachel Zegler’s powerful performance in the Evita balcony scene, and Michelle Yeoh’s memorable quip during the Wicked: For Good press tour.
Below are some of the most significant viral social media moments of 2025:
Louvre Heist & ‘Now You See Me: Now You Don’t’
In October, the Louvre Museum in Paris captured global attention when eight pieces of the French Crown Jewels, valued at over $100 million, were stolen. Coincidentally, the theft coincided with the release of Now You See Me: Now You Don’t, the latest installment of the magician heist-thriller franchise. The timing led to widespread speculation about the heist being a publicity stunt for the film, which was ultimately unfounded. During the press tour, cast members humorously dodged questions about their whereabouts on October 19.
Jesse Eisenberg discussed the heist’s connection to the film on The Tonight Show Starring Jimmy Fallon. The Louvre robbery will be chronicled in an upcoming fast-turnaround documentary for the Discovery Channel titled Louvre Heist: Minute By Minute.
Michelle Yeoh During ‘Wicked: For Good’ Press Tour
Last year’s press tour for Wicked was defined by emotional moments between stars Ariana Grande and Cynthia Erivo. This year, however, Michelle Yeoh’s playful catchphrase, “Madame Morrible, MM, flip it around, Wicked Witch,” has become a viral sensation. Yeoh frequently uses this phrase to illustrate her character’s dual nature. Fans embraced her commitment, remixing her catchphrase into a catchy song. The official Wicked Instagram account joined the fun, highlighting how Google searches for “Madame Morrible” suggest related queries, including a playful nod to her character.
‘The Summer I Turned Pretty’ Memes
Fans of The Summer I Turned Pretty felt the tension in Season 3 as they followed Lola Tung’s character, Belly Conklin, through heart-wrenching choices between love interests. Every Wednesday from July to September, viewers tuned in for episodes filled with dramatic and meme-worthy moments, including widespread ridicule of Jeremiah’s engagement ring to Belly, dubbed the “invisible ring.” In an interview with Australia’s Pedestrian TV, Tung addressed the ring’s backlash, stating, “I think it’s a little much. It’s very funny, but I do love that ring.” While many memes provided entertainment, some content bordered on cyberbullying, prompting Amazon’s Prime Video to issue a statement advocating for a zero-tolerance policy against such behavior.
Rachel Zegler’s ‘Evita’ Balcony Scene
Rachel Zegler singing ‘Don’t Cry For Me Argentina’ on the London Palladium balcony for the official opening night of ‘Evita’ in London pic.twitter.com/C4ni0vXNZZ
— Deadline (@DEADLINE) July 1, 2025
Timothée Chalamet & Marty Supreme Orange
Timothée Chalamet has dedicated considerable effort to promoting Marty Supreme, his new film with director Josh Safdie, which he describes as his “best performance” so far. Highly engaged in its marketing, Chalamet even posted a video from an internal brand meeting last month. He seeks to establish an association between the film and a hue he has dubbed “Marty Supreme Orange,” similar to the cultural impact of “Barbie pink” from Greta Gerwig’s blockbuster. At the Los Angeles premiere, both Chalamet and his girlfriend, Kylie Jenner, donned matching orange outfits that quickly gained traction online. Additionally, exclusive Marty Supreme jackets worn by celebrities like Hailey Bieber, Tom Brady, and Kid Cudi have further fueled the fashion craze. Marty Supreme is set for release on Christmas Day.
Caught On Coldplay’s Concert Cam
A Coldplay concert at Gillette Stadium in Foxboro, MA, yielded one of the year’s biggest scandals this summer. During the “Jumbotron Song,” the camera focused on Astronomer CEO Andy Byron and HR executive Kristin Cabot, revealing their alleged affair. This footage circulated widely, resulting in both Byron’s and Cabot’s resignations. In the wake of the affair, Coldplay’s frontman Chris Martin’s ex-wife, Gwyneth Paltrow, was hired by Astronomer for a promotional video that humorously sidestepped the controversy, accumulating over 35 million views on X. In a subsequent interview with The Times, Cabot criticized Paltrow, labeling her “a hypocrite.”
Thank you for your interest in Astronomer. pic.twitter.com/WtxEegbAMY
— Astronomer (@astronomerio) July 25, 2025
Rachel Sweeney’s American Eagle Jeans Ad
Sydney Sweeney and American Eagle recently faced backlash over their ad campaign which has amassed over 11 million views on YouTube. Critics accused the campaign of veiled racism stemming from the use of “jeans” as a double entendre for “genes.” In one segment, Sweeney mentions, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.” In response to the criticism, Sweeney told GQ, “I did a jean ad. I mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans. I’m literally in jeans and a T-shirt every day of my life.” Former President Donald Trump also commented, praising Sweeney if she is a registered Republican, stating, “I think her ad is fantastic.”
Going To Space With Katy Perry & Gayle King
An all-female crew, featuring Katy Perry, Gayle King, Aisha Bowe, Amanda Nguyen, Kerianne Flynn, and Lauren Sánchez, successfully completed a 10-minute trip to space on April 14 with Blue Origin. This marked the 11th human flight of Jeff Bezos’ New Shepard program and sparked criticism on social media regarding the voyage’s cost and perceived lack of scientific merit. Perry shared a video of her experience on Instagram, which received nearly 2 million likes. Although the trip took place months ago, it remains fresh in the public’s memory; a recent episode of Saturday Night Live featured host Ariana Grande dressed as Perry in a parody of “Firework.”
