Fox Creator Studios Introduces Exciting Food Lineup Featuring Gordon Ramsay and YouTuber Rosanna Pansino
Fox Entertainment Launches New Division to Harness Creator Economy
Fox Entertainment has announced the launch of Fox Creator Studios (FCS), a new division aimed at embracing the digital-first landscape by developing innovative formats, intellectual property, and talent from the creator community.
This initiative comes amid a broader trend within Fox Corp. to engage more deeply with the creator economy. Notably, the company’s flagship streaming service, Tubi, has implemented several strategies to capitalize on this trend, a movement echoed in its sports and news divisions.
FCS will initially focus on food content, collaborating with notable figures such as chef Gordon Ramsay, renowned YouTube baker Rosanna Pansino, and the British duo Jolly, alongside Sorted Food, Food Theorists, and Little Remy Food. Further verticals are expected to roll out in the coming months.
The announcement coincides with CES in Las Vegas, where Fox executives are engaged in discussions with partners and clients. This technology convention has increasingly become a precursor to upfront negotiations, particularly as new advertising players like Amazon and Netflix assert their presence.
As traditional media companies adapt to shifts in viewer habits, Fox aims to leverage its extensive resources and advertising infrastructure. By investing in content that can span various platforms and territories, the company seeks to provide creators with diversified revenue streams, reducing reliance on algorithms while unlocking new business opportunities.
“Creators are today’s production companies, storytellers, and superstars,” said Rob Wade, CEO of Fox Entertainment. “They command massive audiences, build genuine fan communities in real time, and redefine what global hits look like. At Fox Creator Studios, we’re backing the next generation of talent by investing in creators, growing their brands, and helping them develop new IP, while expanding their reach on YouTube, Instagram, TikTok, and every platform worldwide, across every genre, and together building long-term cultural operating systems.”
Ramsay’s Studio Ramsay Global, launched in collaboration with Fox in 2021, complements this effort. Ramsay boasts 115 million social media followers and has carved out a significant presence in prime-time television with shows like Kitchen Nightmares and MasterChef, supported by a robust digital profile.
