Dove’s New Ad Brings Back Memories — Plus, Find Out What They’re Sharing!
Dove Launches Nostalgic Marketing Campaign with Grammys Sweepstakes
Dove is taking a trip down memory lane to the early 2000s with a cheeky, infomercial-style teaser for its newly reformulated Whole Body Deo Alcohol-Free Spray. The campaign includes an enticing opportunity for fans to win tickets to the upcoming 2026 Grammy Awards.
The teaser, titled NOW That’s What I Call Hot!, features a nostalgic soundtrack paired with a lively presentation reminiscent of early 2000s infomercials. Set to the 2005 hit "Don’t Cha" by The Pussycat Dolls, the clip embraces Y2K vibes, showcasing enthusiastic nods to the iconic NOW That’s What I Call Music! compilation series.
In addition to the promotional video, Dove has announced the Dove Hot Seats 2.0: Grammys Edition Sweepstakes. Unlike standard online entries, the campaign invites participants to engage in a throwback activity: making a phone call. Beginning January 9 at 12:01 a.m. ET, participants can dial 1-855-DOVE-WBD (1-855-368-3923) for a chance to win tickets to the 68th Annual Grammy Awards.
Dove’s alcohol free Whole Body Deodorant.
Dove
To participate, callers will listen to prompts and leave a voicemail expressing what makes them feel hot. Each voicemail counts as one official entry, with only one entry allowed per person. The hotline will remain open for 72 hours, aligning with Dove Deo’s freshness, and will close on January 12 at 12:01 a.m. ET.
Three winners will be selected randomly, each receiving two tickets to the 2026 Grammy Awards in Los Angeles for both themselves and a guest. Additional runner-up prizes will also be awarded, ensuring multiple opportunities for fans.
Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever, emphasized the importance of fan engagement, stating, “Fan engagement is the ultimate cultural currency, and Hot Seats proved it in year one. We didn’t just connect with fans; we met them where they were and brought to life music as a passion point for the brand.” He added that 95% of young adults seek authentic experiences tied to their online interests, highlighting the brand’s commitment to offering memorable real-world access to events they cherish.
While complete sweepstakes rules are available on their official website, the campaign encapsulates Dove’s playful approach to marketing. By combining nostalgic infomercial aesthetics with an interactive hotline, the brand aims to resonate with fans, reminding them that some of the best ideas are rooted in nostalgia.
