Bowen Yang Shares His Admiration for Jon Hamm and Scarlett Johansson as Hardworking Stars

Bowen Yang, Scarlett Johansson, and Jon Hamm to Star in Ritz’s 2026 Super Bowl Commercial

New York, NY — The faces of Ritz’s highly anticipated 2026 Super Bowl commercial have been revealed. Actors Bowen Yang, Scarlett Johansson, and Jon Hamm are set to star in the snack brand’s 30-second advertisement, announced earlier today.

The commercial, scheduled to air on February 8, features Yang and Hamm observing a party from their tree house. Hamm expresses his disappointment, saying, “Another day, another Ritz party,” before questioning why they weren’t invited. Yang responds, reflecting a shared disdain, “Well, we’re salty and we hate parties and mingling and yapping.” However, Hamm’s tone shifts as he mentions the allure of Ritz crackers, leading to a plan to join the festivities.

As the commercial unfolds, Johansson rides in on a jet ski, urging the pair to join the party. "Hey, salties, what’s the holdup? It’s party time!” she shouts, adding a dynamic twist to the scene. This spirited interaction showcases the chemistry and humor that the trio brings to the ad.

Yang, a former cast member of Saturday Night Live, expressed his excitement about collaborating with Johansson and Hamm again. “It was remarkably lovely and easy with people that I already worked with,” he stated. “I looked around, I was flanked by two of the hardest working people in show business.”

He reflected on his feelings about filming his first Super Bowl commercial, noting the significance of such a high-profile opportunity. “Every year, you hear of friends and acquaintances who do this spot and I feel very thrilled to be among these people,” Yang explained.

This year’s Super Bowl will feature a matchup between the Seattle Seahawks and the New England Patriots, with the game airing on NBC. The commercial starring Yang, Johansson, and Hamm adds to the excitement surrounding the event.

Ritz’s 2026 Super Bowl commercial.

RITZ