Bad Bunny on the Super Bowl: Just a Regular Guy Making Music
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Bad Bunny is shifting his focus from spectacle to emotion as he gears up to headline the Apple Music Super Bowl LX Halftime Show.
In a recent interview with Access Hollywood’s Scott Evans, the artist, born Benito Antonio Martínez Ocasio, reflected on his evolution from a grocery store employee to a global icon, sharing insights into his mindset leading up to the highly anticipated performance.
“I just want to be there,” Bad Bunny stated when discussing his feelings as the show date approaches. “I’m just ready to do it. I want to feel it. I want people to watch it and enjoy it.”
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Bad Bunny encountered significant challenges in selecting the setlist for the halftime performance. “That was tough,” he admitted. “Even for my shows on tour, it’s hard to pick 30 or 40 songs. So imagine for 30 minutes. It was very hard. The selection process was very intense.”
Instead of merely focusing on popular hits, he described his approach as a storytelling opportunity. “I had a vision about the story, the mood, and the feelings that I want to put on that show,” he explained. “I want people to feel happiness and joy. I want to make people dance. I want to make them feel proud and think that everything is possible.”
The interview also revisited Bad Bunny’s roots. In 2016, he was bagging groceries while creating music on the side—a reality that continues to influence his perspective. “That’s true. I was working in a grocery store, making beats at the same time,” he recalled. “Broke, with a lot of dreams and goals. And now I’m still dreaming. I’m still enjoying this. I’m still doing this with the same passion and the same love as the first day, before I got popular or successful.”
When he received the confirmation about headlining the Super Bowl halftime show, Bad Bunny was at the gym and chose to keep the news private initially. “Nobody,” he said when asked who he called first. “Not even my mom and dad. I always keep everything secret until I know it’s official.”
Fresh from the 2026 Grammy Awards, where he secured three additional trophies, Bad Bunny shared a memorable encounter with Lady Gaga. “She said, ‘I love you,’” he recalled. “And I was like, ‘I love you too.’ I always get very emotional when I see her. I admire her a lot.”
As he looks forward to his upcoming performance, Bad Bunny hopes audiences will recognize his authenticity. “That I’m an honest artist. That I’m myself. That I don’t act to be anything that I’m not,” he stated. “That I’m proud of who I am and where I come from. The music is universal. You can connect heart to heart with a song, even without lyrics.”
Bad Bunny assures fans, “I’m just a normal guy that makes music.”
He is set to headline the Apple Music Super Bowl LX Halftime Show on Sunday, Feb. 8, during Super Bowl LX, which will be broadcast on NBC and Peacock.
