AMC Global Media Partners with Beacon Theatre for ‘The Vampire Lestat’ Concert Event, Enhancing Promotion Efforts
AMC Global Media is enhancing its collaboration with Sphere Entertainment, unveiling significant promotional events at the Beacon Theatre in New York and Sphere in Las Vegas.
The announcement was made during the company’s annual upfront presentation to advertising buyers in New York on Wednesday night.
On June 2, the Beacon will host The Vampire Lestat: One Night Only, a live event starring Sam Reid as Lestat de Lioncourt, the protagonist from Anne Rice’s Interview with the Vampire. The series, which was renamed from Interview with the Vampire last year, is set to premiere its third season on June 7.
Following a successful campaign in 2025, AMC will return to Sphere for the “Sphere of Cheer” promotion, linked to its holiday programming. Last year, the venue’s exterior featured themes of horror with campaigns like “Sphere of Fear” and “FearFest,” both of which will make a return this Halloween.
POM Wonderful, known for its vibrant pomegranate juice, will be integrated into the new season of Lestat with short content created by AMC’s Content Room. The live event will showcase Reid performing original music composed by Daniel Hart, following a special screening of the season premiere. Free tickets for fans will be released on May 6.
“Interview with the Vampire has one of the most devoted fandoms in television, and this season’s campaign is built for them. The Beacon event is just one of many ways to celebrate the deep connection they have to these characters and the world they love,” stated AMC Chief Marketing Officer Kim Granito.
While discussions are ongoing regarding potential uses of the interior of Sphere, executives indicated that the current promotional engagement will focus on the “exosphere,” or the exterior of the venue. This area features the largest high-definition screen in the world, displaying images and messages that can be seen from miles away.
AMC’s annual December programming, branded as “Best Christmas Ever,” consistently achieves high ratings and substantial viewership on AMC+, aligning with trends seen in networks like Hallmark and TBS. This holiday campaign will precede the return of the “Sphere of Fear” and “FearFest” promotions.
“After a successful first-ever Halloween collaboration with Sphere last year across ‘Sphere of Fear’ and ‘FearFest,’ we knew the next step was to go even bigger,” said Mike DiGiacomo, head of integrated marketing and Content Room for AMC Global Media.
