A Look Inside the Best Beauty Products of 2024
Los Angeles Magazine Celebrates Best of Beauty Awards at Figueroa Eight
Los Angeles, CA — Los Angeles magazine officially launched its fall style season on Thursday, September 26, with the second annual Best of Beauty Awards, held at Figueroa Eight, a stylish new venue in downtown Los Angeles.
The poolside event showcased this season’s Best of Beauty list, highlighting outstanding products and the industry professionals behind them. Among those in attendance were actress and entrepreneur Lisa Rinna, founder of Rinna Beauty, and beauty influencers such as McKenzie Westmore of Westmore Beauty and KINRGY founder Julianne Hough.
Various award-winning brands were on display, including BELLAMI, which provided a live demonstration of its hair extension options, featuring an array of colors. Free Yourself offered guests customized perfume and candle pairings, enhancing the sensory experience of the event. Attendees could also engage with a carnival-style claw machine hosted by Sonya Dakar, aiming to win coveted beauty products.
L’Oreal hosted a bouquet-making station, allowing attendees to create beautiful arrangements to take home. Guests enjoyed the signature cocktail from Westmore Beauty, crafted in collaboration with Mezcal 33, while trying the award-winning Body Coverage Perfector and capturing memories in a photo booth by Snap Yourself.
Star Tool brought a vibrant aspect of Vietnamese culture to DTLA through their nail design studio, complete with traditional attire and a branded canoe. KINRGY additionally showcased its dance-focused fitness program, with a special appearance by Hough, who discussed her new book, Everything We Knew, in an interview with Tina Borgata, Editor-in-Chief of Orange Coast magazine. Copies of the book were available for guests.
Throughout the day, attendees sampled innovative beauty products from brands such as NassifMD, Sugared+Bronzed, KNESKO Skin, Magic Mind, TRUBAR, and Tru Niagen. As cocktails, mocktails, and a sumptuous dining experience were provided by local favorites including Fogo de Chão, Pancake Baby, and Silent Pool Gin, the atmosphere was lively and celebratory.
At the conclusion of the event, guests received a Los Angeles magazine Beauty Box, filled with an assortment of styling tools, makeup samples, skincare products, and fragrances, further marking a successful celebration of beauty and innovation in the industry.
