Neon Welcomes New Team Members and Promotions in Marketing
Neon has announced several key appointments and promotions within its marketing department, signaling a strategic shift as it aims to enhance its presence in the film industry.
Joey Monteiro has been promoted to President of Worldwide Marketing, a role that will see him overseeing marketing efforts both domestically and internationally for the burgeoning studio.
In addition, Alex Altschuler has been promoted to President of Media, while Don Wilcox and Mike Winton both rise to the position of Executive Vice President of Marketing. Danielle Lee has also been appointed as Director of Creative Services. All will report directly to Monteiro.
The company has also welcomed Cat Fisher as Executive Vice President of Marketing. Fisher previously served as Vice President of Marketing at FilmNation Entertainment. Wilcox, Lee, and Fisher will be under Monteiro’s leadership as they navigate the competitive landscape.
This restructuring follows the departure of Neon’s Chief Marketing Officer Christian Parkes, who left in late 2025, alongside colleagues Jason Wald and Spencer Collantes, to join Warner Bros.
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Tom Quinn, founder and CEO of Neon, expressed pride in the team’s accomplishments, stating, “What this team has built is incredibly special. It’s a deep bench of talent that has been delivering at a high level for nearly a decade, and it’s gratifying to see that work evolve and continue to be recognized.”
Monteiro joined Neon in 2024 as Executive Vice President of International Marketing, coming from Sierra-Affinity/eOne, where he was EVP of Marketing and Publicity. His experience also includes senior roles at Warner Bros. and Lionsgate. Altschuler, who joined Neon in 2023 as VP of Media, was previously with A24 for five years.
Winton, now EVP of Marketing, has been with the company for nine years. Wilcox, who began as VP of Marketing in 2023, previously led International Marketing at A24 for a year and a half. Fisher brings eight years of experience in international marketing from FilmNation Entertainment, while Lee, who joined in October 2024 as the Design Team’s first hire, previously contracted at Netflix and Warner Bros. Discovery for MAX/HBO Max.
