20th Century Secures 7-Figure Deal for Marc Guggenheim’s Novella ‘Persona’ with Paul Feig Set to Direct

20th Century Studios Secures Rights to Marc Guggenheim’s ‘Persona’ in Competitive Auction

20th Century Studios has successfully acquired the film rights to Persona, a novella penned by Marc Guggenheim, co-creator and executive producer of Arrow and a key figure behind the Arrow-verse franchise. The acquisition followed a competitive auction and is reported to be a seven-figure deal.

Paul Feig, known for directing Bridesmaids and more recently The Housemaid, will take the helm as director for the project.

In addition to Persona, Guggenheim is also working on a series titled The Measure for NBC and Higher Ground Productions.

Both Guggenheim and Feig are represented by Creative Artists Agency (CAA). Guggenheim is managed by Cliff Roberts at Syndicate Entertainment and is legally represented by Raymond Tambe and Wendy Kirk.