Ye Releases New Video for ‘Father’ Starring Travis Scott and Directed by Bianca Censori
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Ye (Kanye West) has released his new single “Father,” alongside its parent album, Bully, which is now available for streaming.
The music video for “Father,” featuring a verse from Travis Scott, is directed by Bianca Censori and is set within a stark church backdrop that invites deeper reflection on its layered elements.
While Ye has not publicly commented on the video’s significance, “Father” unfolds as a commentary on faith, reality, and modern societal disengagement.
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In the video, a juggler’s card tricks turn to flames, while an elderly woman knits nearby. A police squad, led by a knight on horseback, arrests a slumbering nun. A Michael Jackson lookalike sits unbothered in the back row, and when a UFO descends, it barely phases the surroundings. Meanwhile, Ye and Scott remove masks, embodying both celebrity and otherworldly figures.
All these spectacles largely escape the notice of the church congregation featured in “Father.”
As Ye’s chorus resonated: “Bye-bye to my old self/ Wake up to the new me/ I used to be on Worldstar/ Now I’m making Newsweek/ I used to hang on the 9/ Now I bought two streets/ Cottage Grove to King Drive/ Yeah, this life is a movie.”
Bully debuted on streaming platforms early Saturday, March 28, just before two scheduled performances at SoFi Stadium in Los Angeles on April 1 and 3.
The album consists of 18 tracks with a total runtime of 42 minutes. Notable collaborations include Don Toliver on “Circles,” Peso Pluma on “Last Breath,” CeeLo Green on “Bully,” and Ye’s music director Andre Troutman on tracks like “All the Love” and “White Lines,” in addition to “Father” featuring Travis Scott.
Bully marks Ye’s first album release following a series of controversies related to his antisemitic remarks and erratic online behavior. In response, he published a full-page apology ad in The Wall Street Journal, expressing regret over past actions and a commitment to accountability and change. “One of the difficult aspects of having bipolar type-1 are the disconnected moments — many of which I still cannot recall — that led to poor judgment and reckless behavior that oftentimes feels like an out-of-body-experience,” he wrote in January. “I regret and am deeply mortified by my actions in that state, and am committed to accountability, treatment, and meaningful change. It does not excuse what I did, though.”
