Tubi UK Expands to 75,000 Titles as Gen Z and Millennials Embrace AVOD Streaming
Tubi Sees Rapid Growth in the UK Streaming Market
Research conducted by Ampere Analysis indicates that ad-supported video-on-demand (AVOD) services are expanding their offerings at a quicker pace than paid streaming platforms. Tubi stands out in this landscape, recording the fastest catalog growth among all streaming services in Europe.
Tubi has secured UK distribution rights for various shows from prominent studios, including AMC, Lionsgate, NBCUniversal, and Sony. Among its original productions is Sidelined: The QB and Me, which quickly became Tubi’s most popular title in the UK. Notably, half of the viewers for this film were new to the platform. Following its success, a sequel titled Sidelined 2: Intercepted has been announced. Tubi’s upcoming original titles include Kissing is the Easy Part, set to be released before Valentine’s Day.
As AVOD services continue to lead in catalog expansion, these platforms are becoming key players in content acquisition at industry events like MIPCOM and the upcoming London TV Screenings. While some AVODs commission original content, they predominantly acquire finished programming, benefiting distributors significantly.
Launched in the UK in 2024, Tubi has seen a youthful audience emerge, with a 2025 YouGov survey revealing that 51% of its viewers belong to the Gen Z or Millennial demographic. Although Tubi started offering linear channels last fall, 95% of its viewership remains on-demand. While rapid growth in available content has been noted, the company has not disclosed specific viewing figures for the UK. Nevertheless, Tubi reports over 100 million monthly users worldwide, with more than 1 billion hours of content consumed.
“We are thrilled by the accelerated growth we’ve seen in our first 18 months in the UK,” said Ross Appleton, Head of Tubi UK. “Tubi’s free and premium library is reaching incremental, younger audiences and proving there is strong demand for an ad-supported model in this highly competitive market.”
