Thierry Henry Teams Up with Arsenal to Promote ‘Yellowstone’ in New Marketing Partnership with Paramount
A potential collaboration between Taylor Sheridan and Arsenal soccer legend Thierry Henry is on the horizon.
Following its recent $1 billion deal for Champions League soccer rights in the UK, Paramount+ has announced a partnership with Arsenal aimed at bringing together players, club legends, and supporters to celebrate iconic series from the streaming service.
Paramount+ highlighted shows such as Landman and MobLand as key titles to be promoted in this collaboration. The initiative will also involve various social media campaigns, with Paramount+ branding prominently displayed on big screens during men’s and women’s match days.
Henry, an esteemed figure in Arsenal’s history, has narrated a promotional video titled “For the Love of the Team.”
Watch on Deadline
“We’re beyond excited to unite Paramount+ and Arsenal—two global iconic brands with supporters that live and breathe passion,” stated Marco Nobili, Executive Vice President and International General Manager of Paramount+. “With hit series like SpongeBob, South Park, Landman, Yellowstone, and more, we’re creating experiences that celebrate teamwork, elevate the game, and connect supporters.”
This partnership follows a similar agreement struck last year between Paramount and David Beckham, which allowed Beckham to host an alternative telecast for CBS Sports’ Champions League coverage.
The announcement comes just days after the newly-formed Paramount-Skydance secured rights to broadcast the Champions League in the UK and Germany. This competitive bid, which is set to run from 2027 to 2031, is reported to have exceeded the current $1.3 billion deal held by Warner Bros. Discovery’s TNT Sports.
