The Beatles Are Coming Home: First Official Museum to Open in London at Iconic Rooftop Venue
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In a significant development for music fans, The Beatles are set to return to their roots with the opening of the world’s first official fan experience in 2027 at London’s Savile Row, the site of their iconic 1969 rooftop concert.
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Apple Corps Ltd., the management company of The Beatles, announced plans for a fan experience and museum at 3 Savile Row, located in London’s Mayfair district.
The venue will span seven floors of the historic Georgian townhouse, featuring “never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, a fan store, and the recreation of the original studio where Let It Be (1970) was recorded,” according to a press release.
While several unofficial experiences exist in locations such as London and Liverpool, this marks the first official fan experience curated by the band. Scheduled to open in 2027, fans can register for updates on the experience’s progress.
Since its establishment, Apple Corps Ltd. has overseen the group’s business operations, originally based at Savile Row. In 1969, The Beatles performed their last concert atop the building, a moment captured in the Let It Be film and revisited in Peter Jackson’s documentary Get Back. Apple Corps Ltd. now operates from South Kensington, London.
Tom Greene, chief executive of Apple Corps, expressed enthusiasm about the project, stating, “We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
Paul McCartney shared his excitement, saying, “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.” Ringo Starr added, “Wow, it’s like coming home.”
In April, Apple Corps Ltd. announced a series of new hires and promotions under Greene’s leadership, who joined the company in 2025. Looking ahead, fans can anticipate further Beatles-related content, including four films directed by Sam Mendes featuring actors such as Paul Mescal and Harris Dickinson in leading roles.
