Sydney Sweeney Steps Out in Lingerie for a Bold Look in LA
Winter weather poses no hindrance for Sydney Sweeney, who recently unveiled her lingerie line, Syrn. The actress launched the collection on Wednesday and quickly began sharing images showcasing sultry designs from the initial drop.
In a striking photoshoot staged on the streets of Los Angeles, Sweeney models a lace lingerie set in a deep burgundy shade aptly named “Bite.” Captured by renowned photographer Ellen von Unwerth, the images depict Sweeney leaning against a vintage car while shielding her eyes from the flash of cameras reminiscent of a bygone era.
The ensemble features a Syrn lace bra priced at $89, matching thong at $19, and a garter belt available for $22, complemented by a burgundy fur jacket draped casually over her shoulders.
The actress continues to captivate with her ongoing series of stylish images promoting the Syrn brand. syrn/Instagram
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In behind-the-scenes snapshots, Sweeney can be seen posing enthusiastically in front of the United Artists Theater, where the marquee reads “Syrn the Seductress.” The lettering for “SYD” is highlighted in red, a nod to her nickname.
Accompanying the still photos, a short video captures Sweeney descending from the vintage car, walking into the theater with a flair as she tosses her jacket over her shoulder.
As art intertwines with real life, a final video within the brand’s Instagram carousel presents a glimpse of the “impromptu” paparazzi shoot that took place during the session.
The shoot captured a retro vibe, aligning beautifully with the brand’s theme. syrn/Instagram
These images showcase Sweeney in elegant red lace lingerie adorned with a purple fur coat and form part of the debut collection, which has already sold out.
Each image is not just a marketing strategy; the collection aims to emphasize the concept of “the art of the tease,” an ethos Sweeney has embraced as part of Syrn’s identity.
Interestingly, Sweeney initially teased her audience with a promotional stunt by climbing the Hollywood sign and hanging bras in various colors. This bold move garnered much attention and set the tone for her brand’s launch.
While the first drop is already sold out, the collection featured a wide range of sizes—from bra sizes 30-38 A-DDD/F, set to eventually expand to 42DDD, and underwear sizes XXS to 3X.
