Pitbull Aims to Turn Childhood Home into Mr. 305 Headquarters
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Pitbull, the Cuban-American music icon, is taking steps to establish a permanent presence in his hometown of Miami. The artist, known for proudly embracing his 305 roots, has unveiled plans to set up a corporate address on the very block where he grew up.
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The artist has filed plans to demolish one of his childhood homes located in Miami’s Wynwood neighborhood to make way for an eight-story headquarters for his Mr.305 music company.
The proposed structure, situated at 25 Northeast 28th Street, would replace a modest two-bedroom house built in 1927. This house, which spans 700 square feet, would give way to an 11,200-square-foot office building that includes nearly 9,700 square feet of workspace, according to plans submitted to a Miami projects review board.
This move represents a significant milestone for Pitbull, who has frequently reflected on his upbringing in Wynwood, long before it transformed into a vibrant creative district.
“I used to live in Wynwood when they didn’t sell art,” Pitbull stated during a 2020 event near the proposed site. “They sold coke, crack and heroin, so to be able to perform… I used to stay right up the block when nobody believed in me, so to be on this stage is definitely an honor. From 28th Street and N. Miami Ave to be right here, it’s a beautiful thing.”
Rilea Group, based in Brickell, is overseeing the development. The firm expressed its honor at being chosen by Pitbull and acknowledged the personal ties to the property.
“Given the personal significance of the site, we are approaching the opportunity with care and look forward to thoughtfully bringing new life to the property as part of Wynwood’s continued evolution,” said Rilea Group project executive Luis Ojeda in a statement.
For Pitbull, the new headquarters is the latest expansion of a thriving Miami business empire that extends beyond music.
The 45-year-old entrepreneur established his first SLAM! tuition-free charter school in Little Havana in 2013. Last year, Miami commissioners approved a controversial no-bid agreement that allowed his charter school to acquire the historic Olympia Theater in downtown Miami for only $10, with plans for a $77 million renovation.
In 2024, Pitbull made headlines by purchasing the naming rights to FIU’s football stadium in a groundbreaking five-year, $6 million deal, becoming the first musician to have their name associated with a college athletic stadium. “This is history in the making,” he remarked to ESPN at the time. “I’m from the crib. I’m 305. I’m from the bottom. This is my backyard.”
In addition to his music career, Pitbull co-owns the Trackhouse Racing NASCAR team and recently completed a residency at the Fontainebleau in Las Vegas.
