Netflix Ends Its Investment in Meghan Markle’s Lifestyle Brand
Netflix Exits Investment in Meghan Markle’s Lifestyle Brand As Ever
Netflix has announced its decision to withdraw as an investor in As Ever, the lifestyle brand founded by Meghan Markle. This move comes in the wake of the streaming platform’s collaboration with Markle, which began with the launch of her series, With Love, Meghan.
The series saw a significant drop in viewership during its second season in late 2025, leading to speculation that it may not receive a third installment. While Netflix has not confirmed these reports, it is suggested that one-off specials featuring the Duchess of Sussex could still make an appearance on the service.
A statement regarding the brand’s future praised Markle’s vision: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life. As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”
Despite concluding its investment in As Ever, Netflix is still engaged with Markle and her husband, Prince Harry. In August, the service restructured their agreement into a first-look deal. With Love, Meghan was produced by the couple’s Archewell Productions in collaboration with Sony’s IPC.
