Netflix Aims to Grow Its NFL Offerings with Thanksgiving and International Games, According to Reports

Netflix is seeking to deepen its partnership with the NFL by introducing a Thanksgiving Eve matchup and adding an international game to its existing Christmas Day doubleheader.

According to a report in the Wall Street Journal, the international game is expected to take place during the opening week of the NFL season. In 2024, Netflix acquired rights to air two NFL games on Christmas Day, marking a significant move into live sports. The current agreement is in its final year of a three-year term, with the streaming service reportedly paying around $75 million per game.

Netflix’s foray into live sports has been measured, highlighted by a long-term partnership with WWE and a deal with Major League Baseball. NFL games, known for consistently high viewership, have already proven beneficial for the platform. Netflix is set to broadcast several MLB games each year, including the Opening Day games, the Home Run Derby during the All-Star Game in July, and the annual Field of Dreams Game in Iowa.

The streamer did not comment on its expanded NFL plans. However, Chief Content Officer Bela Bajaria expressed optimism about the collaboration at the March 18 Next on Netflix event, noting the potential for further NFL offerings beyond Christmas.

“We love our partnership with the NFL,” Bajaria stated. “The strategy of featuring an event game on Christmas, along with initiatives like the Beyoncé Bowl and performances from Snoop Dogg, has created a standout experience for our viewers.”

She added, “With various packages and upcoming games, we will continue discussions about the right games and timing for us. Our Christmas Day games have been successful for both Netflix and the NFL.”

In a related development, the NFL recently entered a deal to sell the NFL Network to Disney’s ESPN, while also regaining rights to five games. The league is reportedly open to offers for some or all of these games from various interested parties, according to the Wall Street Journal.