NBA Crossover Fan Experience at the LA Convention Center: Everything You Need to Know

NBA Crossover Brings Ultimate Fan Experience to Los Angeles

The NBA Crossover, described as the league’s “ultimate fan experience,” is set to take place at the Los Angeles Convention Center from Thursday, February 12 to Sunday, February 15. Located on South Figueroa Street, the event will coincide with NBA All-Star 2026 at Intuit Dome in Inglewood, attracting basketball enthusiasts from across the region.

Spanning over 300,000 square feet, NBA Crossover promises to be a vibrant celebration of all things basketball, combined with elements of pop culture.

Event Highlights:

• Schedule: The event will run on the following dates and times:

  • Friday, February 13, from 2 p.m. to 11 p.m.
  • Saturday, February 14, from 10 a.m. to 9 p.m.
  • Sunday, February 15, from 10 a.m. to 5 p.m.

• Tickets: General admission tickets are available, starting at $50 for Friday and Sunday, and $65 for Saturday.

• Event Locations: Activities will be spread throughout several areas within the convention center, including South Hall GHJK, West Hall AB, Concourse Hall, Petree Hall (West Building), and Kentia Hall (South Building).

• Live Music: Attendees can enjoy performances from several artists, including Grammy-winning rapper Ludacris on Friday, Shaboozey on Saturday, and DJ Pauly D on Sunday.

• Programming: The event will feature NBA G League competitions, including the 3-Point Contest and AT&T Slam Dunk Contest on Saturday, and the Next Up Game on Sunday.

• Art and Activations: Fans will also find 40 activations exploring the intersections of art, music, fashion, and technology. The NBA Creator Court will highlight social media influencers from basketball culture, and Southern California artist Joshua Vides will be featured as the event’s official artist-in-residence.

The Crossover’s Hardwood Central zone will provide a festival atmosphere with games, local food trucks, and stages for DJ sets and live performances. This area will host viewing parties for the major events happening at Intuit Dome and Kia Forum.

With an array of activities and performances, NBA Crossover promises to deliver a memorable experience for fans and elevate the excitement surrounding the NBA All-Star weekend.