Martha Stewart’s $24 Gel Eyeliner for a Beautiful Smokey Eye on the Red Carpet
Celebrity makeup artist Daisy Toye has shared the secrets behind Martha Stewart’s stunning red carpet smoky eye, a look that seems effortless yet requires the right products to replicate at home. Using Laura Geller’s INKcredible Gel Eyeliners, Toye crafted a look that highlights Stewart’s features beautifully.
“For the eyes, I used Just Swipe Cream Eyeshadow in Terracotta, along with INKcredible Waterproof Gel Eyeliner Pencil in Deep Purple and Brown Sugar to define and add depth,” Toye explained in an Instagram post. The eyeliners are known for their rich pigmentation and soft, blendable finish, making smoky eyes accessible for all. The gel formula glides on smoothly, allowing plenty of time to smudge and shape before it sets.
The INKcredible Gel Eyeliner is designed for comfort and durability, capable of enduring long events. It conforms well to various eyelid textures, smoothing over imperfections without settling into fine lines or creases. Once applied, it remains in place without transferring or fading throughout the day.
Customer reviews echo the high quality of the product. One Amazon shopper highlighted that the eyeliner goes on easily, stating it “works great for tightlining.” Another user noted it as “[the] only eyeliner [they’ve] found that lasts all day on my waterline.”
Using two complementary tones, as Toye did with deep purple to enhance the lash line and warm brown to soften edges, adds instant depth to the smoky eye. This approach creates a diffused and dimensional effect rather than a stark appearance.
The trendy yet reliable INKcredible Gel Eyeliner allows anyone to achieve a polished, red-carpet-ready smoky eye with minimal effort. As such, it stands out as a go-to product for both makeup enthusiasts and casual users alike.







