Lindsay Lohan Shines in New Nexxus Campaign Inspired by Her Iconic Role
Lindsay Lohan recently revisited her signature red hair while promoting her newest partnership with Nexxus. Lohan’s crimson locks have served as a defining trait throughout her career, notably in iconic films such as *Mean Girls* and *Confessions of a Teenage Drama Queen*.
In today’s social media era, the allure of constantly changing hair colors and styles can be overwhelming. However, Lohan’s longstanding connection to her red hair solidifies the argument for maintaining a signature look. This commitment to her signature style is a central theme in Nexxus’s latest campaign, which highlights the brand’s versatile styling products.
“Hair is everything when it comes to building a character or making a statement on the red carpet,” Lohan emphasized. “Whether it’s a sleek style that shows confidence or soft waves that give a more laid-back vibe, hair always helps set the tone. I love working closely with my stylist, Danielle Priano, to experiment and play around.” Nexxus is recognized for its affordable, high-quality haircare products, and the new campaign demonstrates that achieving trendy looks at home doesn’t require a celebrity budget.
Lohan reflected on the campaign, stating it allowed her to revisit her cherished roles, including Annie and Hallie from *The Parent Trap*. “It felt like stepping back into those characters but with a more modern twist — kind of like catching up with old friends,” she remarked. Lohan also hinted at a nod to her character Meredith Blake, adding, “And yes, that wide-brim hat was definitely a little wink to Meredith Blake! We couldn’t leave her out — she’s just too iconic not to get her own moment.”
Lohan favors several Nexxus products, including the Repair & Nourish Ultra Lightweight Hair Oil, which she notes “adds shine without weighing my hair down.” She also highlighted the Slick Stick, an innovative hair wax that simplifies styling. “Keeping my hair healthy is always a top priority,” Lohan said, acknowledging the importance of heat protectants in the brand’s styling products amidst her busy schedule.
As Lohan prepares to star in another Netflix Christmas movie, *Our Little Secret*, her return to the rom-com genre is celebrated. “Working with Nexxus has been such a fun experience because they really understand the power of hair to transform a look and a mood,” she stated. “Being able to play with different styles that tap into some of my most iconic characters while using products I truly love makes this campaign so special.”
