LA Rams and The Hundreds Launch Exciting Limited Edition Clothing Collaboration
The Los Angeles Rams have unveiled a unique collaboration with streetwear brand The Hundreds, launching the “LA Rams x The Hundreds: Limited Edition Collection.” This collection draws inspiration from 80s and 90s L.A. apparel, blending the spirit of football culture with vintage style, appealing to both long-time fans and the next generation.
Founded in 2003 by Bobby Kim, known as Bobby Hundreds, and Ben Shenassafar, or Ben Hundreds, The Hundreds has evolved into a celebrated name in global streetwear. The brand has collaborated with major entities like Disney and the NBA, and its iconic Adam Bomb logo has become synonymous with L.A. culture.
The new collection comprises six standout pieces, including a fitted New Era cap, a vintage-style T-shirt, a pullover hoodie, sweatpants, a California poncho, and a classic letterman jacket—all crafted to reflect the essence of Los Angeles. Notably, the Rams’ signature blue and gold colors enhance the collection’s appeal, making a distinct statement about Southern California culture.
The collaboration was celebrated by what is referred to as the “Ramily,” a diverse group of creatives spanning generations. This includes Rams defensive linebacker and 2024 NFL Defensive Rookie of the Year Jared Verse, The Hundreds Co-Founder Ben Hundreds, former Rams great Rosey Grier, restaurateurs Jon Shook and Vinny Dotolo from Jon & Vinny’s, skateboarder Ryan Carrell, and influencer Briana King.
Kathryn Kai-ling Frederick, Chief Marketing Officer for the Los Angeles Rams, emphasized the significance of the collaboration: “It’s about more than product—it’s about people. This collab represents everything we love about L.A.: the creativity, the legacy, the community, and the connection across generations of fans.”
Ben Hundreds shared his personal connection to the Rams, stating, “I’ve been a Rams fan my whole life. They’re my favorite team in all of sports. To say this is a dream collaboration doesn’t really capture it. I’ve been through all the ups and downs… To see my brand and my team come together like this—it’s unreal.”
The collection is available for purchase through the Rams Fan Shop and The Hundreds’ online store, as well as in-person at The Equipment Room at SoFi Stadium.
