Join 50 Cent, Diplo, The Chainsmokers, and Nelly for Exciting Fan Events Ahead of the 2026 FIFA World Cup
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Sports Illustrated announced on May 11 its new series, SI Beyond the Pitch, which will feature fan events across the United States in celebration of the 2026 FIFA World Cup.
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SI, in collaboration with Medium Rare and Authentic Live, is set to bring an impressive lineup to major cities such as Miami, New York City, Los Angeles, and Dallas. Notable performers include 50 Cent, Diplo, The Chainsmokers, Nelly, and Gordo—all set to perform in the World Cup host cities this summer.
50 Cent and Diplo will take the stage during championship weekend on July 18 in New York City at Cipriani Wall Street, while The Chainsmokers will perform in Miami at DAER on June 26. Formerly known as Carnage, Gordo will DJ at SILO in Dallas, and Nelly will kick off the series at the Hollywood Palladium on June 12.
“SI has firmly established itself as the place to be on sports’ biggest weekends,” said Matt Goldstein, EVP of Authentic Live. “Whether it’s Travis Kelce and Justin Bieber or the next generation of athletes and icons, the guest list reads like a who’s who of sports and culture. That’s what we build toward every time.”
Joe Silberzweig, founder and CEO of Medium Rare, emphasized the significance of the event, stating, “This isn’t just a tournament; it’s the most significant sporting event of a generation to hit American soil. The scale of this moment is reflected in the unprecedented demand we’re seeing across the board. We are leaning into that energy to introduce the most high-octane nightlife experiences the global soccer community has ever seen, creating a cultural epicenter in each host city that matches the gravity of what’s happening on the pitch.”
The 2026 FIFA World Cup kicks off on June 11 with Mexico facing South Africa in Mexico City. The U.S. Team begins its campaign on June 12 against Paraguay in Los Angeles.
In music news, Shakira recently teased a collaboration with Nigerian superstar Burna Boy, titled “Dai Dai,” which is set to be released on May 14 as the official soundtrack for the 2026 FIFA World Cup.
Below is Sports Illustrated’s promotional flyer for Beyond the Pitch:
Sports Illustrated Beyond the Pitch
Courtesy of Medium Rare
