Jessica Simpson Shares How Her Roots Influence Her Life and Work
Jessica Simpson Unveils New Fragrance to Mark 20th Anniversary of Collection
In a significant celebration of the 20th anniversary of The Jessica Simpson Collection, the singer and entrepreneur has launched Mystic Canyon Eau de Parfum, her first fragrance in five years. Simpson’s brand has established itself as a major player in the celebrity fragrance market, showcasing her creative vision and enduring impact on the industry.
Inspired by her album Nashville Canyon, Mystic Canyon reflects Simpson’s personal and artistic journey. Targeted towards modern women who embody authenticity, confidence, and a touch of wild spirit, the amber-floral fragrance offers a sensual blend of lush fruit, radiant florals, and warm woods. Simpson describes the scent as “an olfactory ode to the woman she’s become,” capturing its bold yet soft femininity.
Simpson expressed her surprise and pride in witnessing the growth of her brand over the past two decades. “I don’t think I could have ever imagined that the Jessica Simpson Collection would turn 20 and have grown to be as wide-reaching as it is,” she stated. She shared that the collection began with a single cowboy boot and has expanded to over 50 categories, including their newest venture into furniture. “Every category excites me, but I really do love working on fragrance,” she added.
Fragrance for Simpson is deeply intertwined with emotion and memory. She articulated, “Fragrance tells a story beyond words, the way music can; it connects straight to emotions.” Each scent created by Simpson starts with a mood or memory and evolves through an intuitive and creative process, transforming meaningful experiences into something tangible.
Discussing the intricacies of fragrance creation, she commented on the challenges of balancing personal expression with the universally emotional power of scent. “It is the high note—making sure it is not too overwhelming,” she explained, identifying the personal and instinctive nature of the craft.
In describing her latest fragrance, Simpson remarked, “Mystic Canyon feels deeply personal to me; it’s a reflection of where I am now—as a woman, a mother, and an artist.” She spoke about the importance of her roots and the impact of her upbringing on her creative journey. “There is no more important reflection of where I have been than to be 100 percent the woman I am becoming.”
With the launch of Mystic Canyon, Simpson continues to weave her story through scent, making an indelible mark in the fragrance industry while resonating with her audience on personal and emotional levels.
