Jennie Garth’s Journey to Embracing Her Natural Skin with IT Cosmetics
Jennie Garth, a defining figure of ’90s television known for her role as Kelly Taylor on Beverly Hills, 90210, is now spearheading a new movement in beauty as the face of IT Cosmetics’ latest campaign. The 53-year-old actress, designer, and podcast host emphasizes a fresh approach to beauty, aiming to redefine the notion of a youthful glow through products designed for women over 40.
Central to Garth’s collaboration with IT Cosmetics is the Do It All Sheer Tint Face Balm, a four-in-one product priced at $34. This innovative balm promotes immediate radiance while gradually improving skin quality, boasting a formula consisting of 92 percent skin-care ingredients. Available in 15 shades exclusively at Ulta Beauty, it targets women seeking makeup that enhances rather than masks their natural beauty.
Reflecting on her partnership with IT Cosmetics, Garth expressed enthusiasm for its alignment with her view on age-positive beauty. “Yes, I was an original fan of the brand when it started out! I think it started out to really cover skin imperfections, give you a flawless look,” she remarked. “The fact that this Do It All Sheer Tint Face Balm is infused with 92 percent skin care is just what I want to hear!”
Garth, who enjoys experimenting with makeup, noted the shift in her routine since the ’90s. “In the day-to-day, I don’t wear makeup unless I’m on camera,” she shared. “Now I can wear a lighter, more translucent skin makeup. It’s just so different from how it was in the ’90s, when it was all about covering everything up. This is now about letting your true beauty shine through.”
The actress also discussed the deeper meaning behind her latest endeavors. “Oh my gosh. I’m excited for the synergy that’s happening in my life,” she stated. Garth sees her latest projects, including her book and podcast, as a natural extension of her journey—a blend of memoir and self-help aimed at guiding others.
Casting a nostalgic glance at the past, Garth reminisced about fashion and beauty trends from her youth. “The ’90s are the best, ever! Every decade has fun beauty and fashion,” she said, highlighting her fondness for styles from the 1970s and 1980s.
As Garth continues to embrace her own narrative while representing a brand committed to celebrating authentic beauty, she underscores the importance of self-acceptance and expressing individuality, further shaping her influence in the beauty landscape today.
