Hailey Bieber Channels Gisele Bündchen’s Iconic Underwear Photo
Hailey Bieber Channels Gisele Bündchen in Recent Victoria’s Secret Campaign
In a striking tribute to Gisele Bündchen, Hailey Bieber has recreated one of the supermodel’s most iconic looks for a new Valentine’s Day collaboration with Victoria’s Secret. The images, released on January 7, showcase Bieber in a variety of daring lingerie pieces, reminiscent of Bündchen’s famed 2001 fragrance campaign.
Bieber’s campaign features an array of sheer, strappy lingerie designed in shades of black, red, pink, and cream. Posing among flickering candles, she dons a pink lace bra paired with matching G-string thongs, and kneels on luxurious silks in a sheer black teddy that emphasizes her figure. However, it’s a particular photograph that has captured the attention of fans, as it mirrors a cherished moment from 2001.
In the standout image, Bieber is seen nestled within an antique dresser. She pulls her knees to her chest while applying a delicate coat of light pink nail polish to her toes. The snapshot highlights her chic pink polka-dotted bra, featuring a black lace overlay, along with matching thong panties that peek over the dresser’s edge.
Eagle-eyed fans quickly recognized the homage to Bündchen’s own photo from the Think Pink fragrance campaign. In that classic shot, the Brazilian supermodel, similarly seated in a drawer, showcases a rose pink bra adorned with eyelash lace against a backdrop of glass perfume bottles and flowers. While both models styled their hair in ponytails, Bieber opted for a sleek version in contrast to Bündchen’s relaxed, beachy waves.
Bieber’s homage not only celebrates the legacy of one of fashion’s most recognized figures but also highlights her evolving role within the industry. As Victoria’s Secret moves forward with new campaigns, this reference bridges the brand’s storied history with its contemporary direction.
