Exciting Movie Trailers to Look For During Super Bowl LX: Mandalorian & Grogu, Michael, Scream 7, and More
Super Bowl Advertising: The High Stakes of Movie Marketing
As the countdown to Super Bowl LX intensifies, the question of whether to invest in advertising during the game looms large for filmmakers. With an estimated audience surpassing 128 million viewers, the cost of a 30-second spot has reached a staggering $10 million, a significant increase from last year’s $7.5-$8 million range. Major studios like Disney, Paramount, and Universal are poised to capitalize on this opportunity, historically aligning their movie promotions with notable box office successes.
This year, Lionsgate is making a notable return, securing a spot for its upcoming Michael Jackson biopic, Michael, set for release on April 24. Lionsgate has participated in Super Bowl advertising before; their past campaigns included The Hunger Games in 2012 and Gods of Egypt in 2016. The success of Michael is crucial for Lionsgate, and the Super Bowl platform could be pivotal in generating interest.
Before the showdown between the Seattle Seahawks and New England Patriots on February 8, Paramount is gearing up to promote Scream 7, debuting on February 27. The studio has a strong track record during early Sunday breaks; last year, they featured Mission: Impossible — Final Reckoning, which contributed to a record-breaking Memorial Day weekend.
Disney, a consistent presence in Super Bowl advertising, is expected to showcase several films, including Pixar’s Hoppers (March 6) and Lucasfilm’s The Mandalorian and Grogu (Memorial Day weekend, May 22). Notably, they may also promote Toy Story 5, set for release on June 19. However, Marvel Studios appears to be sitting this year out, diverging from their usual participation in Super Bowl advertising.
Illumination plans to make a significant impact with two highly anticipated releases: Nintendo’s Super Mario Galaxy Movie (Easter weekend, April 1) and Minions 3 (July 1). Additionally, Steven Spielberg’s new alien film, Disclosure Day, is set to debut on June 12.
Typically, studios like Netflix, Apple Original Films, Sony, and Warner Bros. abstain from Super Bowl advertisements, choosing instead to unveil their promotions in the days leading up to the event.
NBCUniversal has dubbed this month “Legendary February,” coinciding with their broadcast of the Winter Olympics from Milan-Cortina, Italy, and the NBA All-Star game from the Intuit Dome in Los Angeles. The Super Bowl not only serves as a stage for sports but also as a battleground for movie marketing ahead of the summer blockbuster season.
