Emma Chamberlain Talks About Leaving TikTok and Her Unexpectedly Trendy Haircut

In the ever-evolving realm of digital fame, Emma Chamberlain has transcended her origins as a vlogger. The 22-year-old has established a multi-faceted career, launching her own coffee business, Chamberlain Coffee, and hosting a widely listened podcast titled Anything Goes With Emma Chamberlain. Her collaborations extend to renowned fashion and beauty brands, including Levi’s and Lancôme.

Chamberlain’s recent partnership with Lancôme includes her hosting role in the brand’s short-video series How Do You Say Beauty In French?, currently in its second season. Yet, despite her comfort in front of cameras, Chamberlain admits her relationship with online platforms is complex. “I’m not anti-internet,” she states, but acknowledges her decision to step away from posting content like ‘Get Ready With Me’ videos on TikTok.

On why she deleted TikTok

Reflecting on her experience, Chamberlain shared that the constant immersion in social media impacts her self-image. “My headspace can go south fast if I’m on it too much,” she explains, noting how scrolling can distort her perception of herself. “We know that things are retouched, perfected,” she points out, “we just don’t remind ourselves of that in the moment.” Chamberlain has recognized this automatic tendency to compare and the psychological toll it can take.

To regain perspective, she has begun to minimize her time online. “My dad always says that there’s the digital world and the real world,” says Chamberlain, emphasizing the importance of living authentically. While maintaining a significant online following of 15.4 million on Instagram, she has set personal boundaries. “I think there are ways to use the internet and social media safely and effectively,” she remarks, adding that her priority is establishing boundaries.

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“My dad always says that there’s the digital world and the real world — you want to be living in the real world as much as you possibly can.”

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Chamberlain emphasizes that her intention is not to retreat from social media, but rather to take accountability for her online presence. “I put things on the internet for people to look at,” she states, explaining that she enjoys sharing content that positively impacts others. Her goal is to inspire and uplift her audience, whether through fashion choices or lifestyle tips.

On her experience with Accutane

Another relatable aspect of Chamberlain’s journey is her struggle with acne, a common issue for many. She began her treatment with prescription Accutane, recognizing that her acne had been pervasive. “Everything else didn’t matter; I had such bad acne that I couldn’t think about any other piece,” she recalls. While she still experiences breakouts occasionally, her focus has shifted towards maintaining her skin health.

Chamberlain describes the transformative impact of Accutane on her skin but also emphasizes the importance of ongoing skincare education. “I have to hydrate all the time because my skin is dry,” she notes. With newfound knowledge, she now understands the importance of moisturization even while dealing with acne. “It’s not about stripping my skin,” she concludes, highlighting a more holistic approach to skincare.

On her “accidentally trendy” haircut

Chamberlain’s approach to hair has been experimental. She previously sported a platinum bob but had to move away from it due to the fragile nature of her hair. “My hair is pretty fine and thin and every time I bleach it, I can only do it for a few months and then it all starts to break off,” she explains.

Now, with a layered lob that naturally resulted from her previous hair treatments, she expresses surprise over the attention her haircut has garnered: “This is just how my hair fell out,” she reflects. As her hair takes a break, she contemplates future styles, admitting, “I will do something fun because I can’t help myself, then regret it six months later.”

On her French-girl makeup routine

Chamberlain likens her makeup routine to a culinary process, akin to “laminating croissants.” She layers a serum, specifically Lancôme’s Genifique Serum, into her foundation to ensure a fresh look. “It’s hydrating and it soaks into the skin really nicely,” she explains, emphasizing a natural aesthetic.

Her strategy includes using minimal concealer. “I don’t even do my under eyes anymore,” she shares, relying on bronzer for definition. “A lot of times I’ll put concealer on the blemishes and then powder bronzer on the eyes and then a lip.” For her lips, she prefers a glossy look with Lancôme’s Juicy Tube.

On her red nails

Chamberlain thrives on vibrant nail aesthetics, frequently gravitating towards a gel builder manicure. “Builder gel creates a stronger overlay to the nail,” she details, expressing her fondness for shades of red, particularly maroon, reminiscent of popular designer hues.