Editors Love This Easy-to-Use Eyeliner That Sells Every 20 Seconds
Stila Eyeliner: The Editor-Approved Favorite
Stila’s Stay All Day Waterproof Liquid Eyeliner has earned a reputation as a go-to choice among beauty editors, noted for its longevity and performance. The brand claims that a tube sells every 20 seconds, underscoring its popularity in the cosmetics market.
As a shopping editor who tests various products, one editor cites this eyeliner as the only one she has consistently repurchased over the last three years, confirming its claim of lasting all day.
Senior Social Media Manager Michelle Moezam also endorses the product, referring to it as the “best idiot-proof eyeliner for someone who likes to do their makeup in the office bathroom.” Moezam appreciates its flake-free formula and its ability to withstand reapplications without picking up previous layers. The eyeliner is available in seven shades, catering to diverse preferences.
Elana Fishman, the Style & Shopping Director, echoes this sentiment, stating that the eyeliner stands up to humidity and sweat without smudging. As a self-identified cat eye enthusiast, she has tried numerous products but returns to Stila’s eyeliner for its smooth application and overall reliability.
Industry professionals also keep it in their kits. Makeup artist Lochie Stonehouse, known for his work with artists like Lorde, has previously named it as his “go-to” eyeliner.
The original Stila Stay All Day Waterproof Liquid Eyeliner is favored for its effectiveness, but the brand also offers a version with a micro tip for an ultra-thin line. For those seeking versatility, Stila has introduced a dual-ended option that combines both tips for added convenience.
This eyeliner remains a staple among beauty enthusiasts and professionals alike, highlighting its enduring appeal in a competitive market.
