Ash K Holm, a prominent celebrity makeup artist known for her work with high-profile figures such as Kim Kardashian, Megan Fox, and Lindsay Lohan, is making her expertise more accessible through a curated beauty box with IPSY. Holm has been affiliated with the beauty subscription service as Chief Celebrity Makeup Artist for over two years and recently introduced her own Icon Box, aimed at delivering her essential makeup staples to both new and existing subscribers.
“One of the most memorable experiences of curating this box was getting to handpick products that I genuinely love to use on myself and my clients,” Holm remarked. Reflecting on her selections, she emphasized the nostalgia of recalling the different looks that these products helped her achieve.
The Icon Box features eight full-size products valued at up to $350, available for $65. Holm’s collection incorporates a diverse range of makeup, skincare, and hair care products inspired by her A-list clientele. “I’ve spent my career helping my clients feel confident and radiant, and the product assortment for this box is influenced by what I know works best,” she explained regarding her selections.
Among the featured items are the Kevyn Aucoin Neo Blush and the Makeup by Mario Soft Glow Highlighter, which Holm noted are intuitive for achieving the glamorous looks her clients are known for. Other standout products include the Patrick Ta Major Dimension II Rose Eyeshadow Palette, priced at $70, Elemis Pro-Collagen Cleansing Balm, Amika Superfruit Star Lightweight Hair Styling Oil, and RMS UnCoverup Concealer.
This limited-edition Icon Box is expected to be available for only a short time. Holm expressed excitement about sharing a curated selection of professional-grade products with a wider audience, emphasizing the opportunity for IPSY members to access pro-level artistry.
