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Los Angeles Celebrates Annual Best of Beauty Awards
The third annual Best of Beauty Awards took place on September 24 at L’Ermitage Beverly Hills, drawing a crowd of entrepreneurs, tastemakers, and beauty professionals. This event, hosted by Los Angeles magazine, coincided with the unveiling of the September issue featuring cover star Molly Sims.
As guests gathered on the rooftop of the iconic venue, they were treated to a vibrant showcase of this year’s award winners and the teams behind them. The Los Angeles skyline served as a stunning backdrop for the evening of celebration.
Molly Sims, a well-known supermodel, actress, producer, and bestselling author, participated in the festivities. She presented products from her brand, YSE Beauty, and engaged in a fireside chat with Editor Jasmin Rosemberg, discussing her transition into the beauty and wellness sectors. Other notable attendees included Lauren Campbell, recognized as L.A.’s Best New Colorist from the esteemed Kim Vo Salon, and Dr. Gabriel Chiu, honored as L.A.’s Best Botox provider.
Guests enjoyed a selection of culinary offerings from L’Ermitage’s renowned kitchen, complemented by handcrafted cocktails featuring Golden Eagle Vodka, Empress Gin, and Dulce Vida Tequila. Numerous brand activations enhanced the experience, including L’Oreal’s display of Essie nail polish colors paired with coordinating floral arrangements, allowing attendees to create their own bouquets with support from GoodRoots L.A.
In addition, J. Lohr Vineyard and Wines and Bonterra Organic Estates were on hand to share samples of their finest selections, while Sofwave and Pure Impact showcased their latest advancements in skin-tightening technology. Amidst the festivities, winners had the opportunity to partake in interviews with Los Angeles magazine President and Publisher Christopher Gialanella, set in an elegantly designed lounge by Brandhustle Designs.
Other key players in the beauty industry, including Bird&Be, EthoSun, KeraFactor, and Revision Skincare, presented treatment demonstrations, product samplings, and giveaways throughout the event. The Innovative PR hosted an exclusive gifting suite, complementing Los Angeles magazine’s 2025 Best of Beauty Box, curated by DIYpack.
In the midst of networking and photo opportunities, attendees had the refreshing option of Dr. Perricone Hydrogen Water, rich in antioxidants, to invigorate their spirits.
For a detailed look at this year’s Best of Beauty winners and their products, Los Angeles magazine offers a comprehensive breakdown highlighting the impressive innovations and talents honored at the event.
