Disney+ Partners with Italy’s Rai for Exciting New Content Deal
This week, Disney+ announced a new partnership with Italy’s Rai, expanding its offerings to viewers in the region. This agreement follows closely on the heels of a similar deal with Spain’s RTVE.
Under the Disney+-Rai arrangement, select shows from Rai will be available on the streaming platform the day after their airing on Rai 2. Notable titles include *Belve*, a talk show hosted by Francesca Fagnani, and the game show *The Floor – Ne Rimarrà Solo Uno*, presented by Paola Perego and Gabriele Vagnato.
In addition to these new offerings, Disney+ will also feature recent Rai productions such as *Braccialetti Rossi*, *Mina Settembre*, and the docu-reality series *Il Collegio*. These additions will complement Disney+’s existing Italian productions, which include *The Lions of Sicily*, *The Ignorant Angels*, and *This Is Not Hollywood*. Angela Jain, Disney+ Europe content chief, recently unveiled plans for an Italian adaptation of Tom Hindle’s *Murder on Lake Garda* at Series Mania.
The agreement with Rai Com, Rai’s commercial arm, comes just four days after the RTVE deal and is part of a broader strategy that has seen Disney+ forge similar partnerships with the UK’s ITV and Germany’s ZDF.
Karl Holmes, General Manager of Disney+ EMEA, emphasized the significance of this collaboration: “This collaboration with Rai will bring Disney+ customers in Italy an even broader selection of incredibly iconic local shows. Rai has a deep connection with viewers, an extraordinary decades-long heritage of high-quality storytelling, and we are proud to bring them to our audience on Disney+. Building on over 40 years of Disney and Rai working alongside each other in Italy, this initiative also aligns with our approach to working with free-to-air broadcasters across Europe, helping them bring their stories to wider audiences while giving Disney+ customers more extraordinary local entertainment and more ways to enjoy the shows they love.”
