Prime Video Europe Pledges to Bring You Even More Dramatic Series

Under the leadership of Nicole Clemens, Prime Video’s international executives are intensifying their focus on developing series, particularly those geared towards young adult audiences.

During a recent session at Series Mania, Thomas Dubois, Head of French Originals at Prime Video, emphasized this strategy, stating, “Our message today is more series, more series, more series.” His remarks underscored the platform’s commitment to expanding its non-English-language offerings.

Joining Dubois, Nicole Morganti, Head of Originals for Southern Europe at Prime, echoed the sentiment, highlighting Clemens’ extensive expertise in series production. “Yes, we are doubling down because she is absolutely an expert on series,” Morganti noted. She further praised Clemens’ creative leadership, remarking, “What is super refreshing is having a creative boss that is really taking good care of producers, scripts, talent, and really understands content.”

This emphasis on “more series” resonated with producers eager to understand the types of content Prime is seeking. Young adult shows emerged as a primary focus, with the Series Mania audience receiving a sneak peek at Campus Drivers, an adaptation of a series by C.S. Quill.

Prime Video has already seen significant success in the non-English drama realm, particularly within the young adult genre. Standout titles like the UFA-produced Maxton Hall from Germany and the Culpables film trilogy from Pokeepsie Films in Spain rank among its most successful international offerings. As a result, discussions at the session heavily leaned towards YA storytelling.

Morganti remarked on the extraordinary popularity of the Culpables franchise, stating, “You’re lucky if you see that once in your lifetime, a title like that. It was watched by 100 million people around the world and it is not just about young adult, because this story then resonated with a larger female audience.”

According to Morganti, romance is a key component for successful YA narratives. Adding to this vision, Dubois indicated that Prime intends to explore new genres within the young adult category, citing their upcoming adaptation of Sarah Rivels’ Lakestone series as an example.

The so-called “House of Ron,” a collective term for adaptations of Mercedes Ron’s works, has already expanded to include 11 projects, with titles such as Dímelo Bajito and Marfil set to debut soon.

Lastly, the executives highlighted their commitment to discovering new talent through young adult programming. Morganti pointed to Nicole Wallace, a breakout star from Culpables, who is now slated for several upcoming Prime Video projects. “We really love to build on our talent and to give them the opportunity of becoming not just local stars, but international stars,” she concluded.