Will Packer Discusses Studio Support for ‘You, Me & Tuscany’, His Box Office Journey, and Updates on ‘Girls Trip’ and ‘Ride Along’
Will Packer, a veteran producer known for hit films like Think Like a Man, Ride Along, Girls Trip, and Night School, shared insights on the current cinematic landscape from his home office in Atlanta. Packer noted several factors that deter audiences from enjoying theatrical experiences, such as high gas prices and the plethora of content options available today. “My job is to make entertaining work and remain keenly aware of what my audience wants and is looking for,” he explained.
As demand shifts, Packer believes there is a longing for romantic stories infused with humor and nostalgia. He aims to meet that demand with his upcoming film, You, Me & Tuscany, featuring Rege-Jean Page and Halle Bailey. Slated for a wide release on April 10 through Universal, the romantic comedy follows a young chef who unexpectedly finds refuge in an abandoned Tuscan villa, becoming entwined with a wealthy family linked to the property. Directed by Kat Coiro and based on a screenplay by Ryan Engle, the film marks Packer’s first feature project since 2023, amidst what he describes as the growing challenge of securing studio support for contemporary romantic comedies.
Packer’s notable achievements over three decades include producing films that collectively grossed over $1 billion and directing ten movies that reached number one at the box office. His landmark role as the first Black producer of the Academy Awards in 2022 and current minority ownership of the NFL’s Atlanta Falcons showcase his diverse contributions to the entertainment industry. He also hinted at future projects, including the much-anticipated sequel to Girls Trip and a third installment of Ride Along.
During a conversation, Packer reminisced about the significance of his films, recalling his surprise and pride upon discovering a bootlegged copy of his first movie, Trois, in New York. “I thought, holy shit, that’s my movie. They bootlegged my movie. I’ve made it,” he said. This early success fueled his passion for the film industry.
Discussing You, Me & Tuscany, Packer revealed that he was initially surprised to learn that Engle, known for action thrillers, had written a romantic comedy inspired by his wife. The script resonated with him due to its aspirational and joyful story—a facet he finds lacking in contemporary cinema. He pointed out that audiences are increasingly seeking escape from the chaos of the world, making comedies that celebrate love more necessary than ever.
Packer acknowledged the challenges in securing backing for this project, particularly given the industry’s current oversaturation and risk-averse nature. “It’s hard to get any film made. It always has been,” he stated, emphasizing the increased difficulty in producing films led by Black actors amid Hollywood’s declining project output. He credited Universal Pictures for taking the leap to produce You, Me & Tuscany, noting that their support was crucial in bringing the film to theaters.
Highlighting his audience perspective, Packer expressed that his films appeal to those who appreciate authentic stories with universal themes, which resonate beyond niche demographics. He emphasized the importance of creating engaging content that reflects diverse experiences while remaining relatable.
The changing dynamics of the film industry have influenced Packer’s partnership approach with studios. He now places greater emphasis on presenting holistic propositions that align creatively and financially amid Hollywood’s current landscape. “You need to make it for a number that makes sense, given the economic environment,” he explained.
As a producer known for nurturing talent, Packer embraces the rise of online content creators, recognizing the broader opportunities for finding fresh talent. However, he cautioned that not all popular social media figures translate effectively to film, necessitating a discerning approach in casting.
Looking ahead, Packer expressed an eagerness to explore new narrative territories, including the sci-fi genre, while continuing to deliver unique stories from his perspective. He remains actively engaged in ongoing projects, such as the much-discussed sequel to Girls Trip. “We now have a script that we feel pretty good about,” he noted, emphasizing the care and effort invested in ensuring the story is done right.
Regarding Ride Along 3, Packer hinted at ongoing discussions with Ice Cube, suggesting that developments may be forthcoming. Reflecting on his experience producing the Oscars, he commented on the complexities of maintaining audience engagement amid changing viewing habits, acknowledging the challenges that award shows face in a media landscape saturated with instant access to star-studded content.
Packer concluded by discussing his pride in becoming a minority owner of the Atlanta Falcons and optimism for the team’s future. “Win or lose, that’s my team,” he affirmed, highlighting his unwavering support as they look to improve in the seasons to come.
