What Is Piper Rockelle Up To Now? A Look at Her Career Shift After Years as a Child YouTube Star

Piper Rockelle in ‘Bad Influence: The Dark Side of Kidfluencing’ ; Piper Rockelle in November 2025.
Credit :

Courtesy of Netflix ; Piper Rockelle/Instagram

NEED TO KNOW

Piper Rockelle gained fame on YouTube with her mother, Tiffany Smith, and the “Piper Squad.”
In 2022, former members of the Squad sued Tiffany for alleged abuse and unpaid labor; the case settled in 2024 and was later featured in a Netflix docuseries.
Months after turning 18 in 2025, Piper launched an OnlyFans account.

Piper Rockelle is transitioning from child stardom to adulthood.

At just 8 years old, Rockelle began her rise to fame alongside her mother, Tiffany Smith, on YouTube. They gained support from Tiffany’s then-boyfriend, Hunter Hill, and Piper’s videos soon featured a rotating group of friends collectively known as “The Squad.” Their entertaining content, which included pranks and challenges, garnered widespread attention but also raised eyebrows regarding its appropriateness for their young audience.

As the years progressed, serious allegations surfaced against Tiffany. In January 2022, eleven former Squad members filed a lawsuit claiming they had not been compensated for their contributions and had experienced “inappropriate, offensive, and abusive treatment.” Tiffany denied these allegations.

The lawsuit concluded in October 2024 with a settlement of nearly $2 million, in which both parties disclaimed liability. This tumultuous chapter in their lives was subsequently documented in a three-part Netflix series titled Bad Influence: The Dark Side of Kidfluencing.

Now 18, Piper has made headlines for her recent ventures, including the controversial decision to join OnlyFans. In an interview with Rolling Stone, she responded to criticisms, stating, “I’m not going to be a kid forever.”

So where does Piper stand today? Here’s an overview of her life post-scandal.

Who is Piper Rockelle?

Piper Rockelle and her mother Tiffany Smith pose for a photo together in May 2017.

Piper Rockelle/ Instagram

Piper Rockelle, born in Georgia in 2007, is the daughter of Tiffany Smith. Her father departed when Tiffany was pregnant. A highly viewed YouTube reunion in 2021 showcased a meeting between Piper and her biological father.

In the Netflix series, Tiffany’s sister described Piper as an “outgoing kid” full of energy and enthusiasm. Tiffany reportedly encouraged Piper’s pursuit of attention and success from an early age.

Transitioning from beauty pageants to social media, Piper gained fame on platforms like Musical.ly before moving to reality television. Eventually, Tiffany and Piper relocated to Los Angeles, where their online persona expanded, prominently featuring Hunter Hill.

In recent years, Piper leveraged her platform, collaborating with numerous young influencers in the “Piper Squad” to produce engaging content. She released music, including the hit single “Treat Myself,” denoting a significant phase in her career.

Piper’s earnings reached between $300,000 and $500,000 monthly at the peak of her career, driven by brand partnerships and other revenue streams.

Who is Piper Rockelle’s mom, Tiffany Smith?

Piper Rockelle with her mom Tiffany Smith in May 2017.

Piper Rockelle/ Instagram

Tiffany Smith, mother and manager of Piper, raised her daughter in Canton, Georgia, while managing a pet grooming business. Eventually, the pair moved to Los Angeles, where Tiffany focused on Piper’s burgeoning career.

Who was in Piper Rockelle’s Squad?

“The Squad” shown in Bad Influence: The Dark Side of Kidfluencing.

The “Piper Squad,” a group of young influencers, featured friends like Sophie Fergi, Gavin Magnus, and Walker Bryant. The group emerged after Tiffany began inviting other child actors to join Piper’s content, drawing significant attention and expanding Piper’s reach.

Their collaborative videos attracted millions of views, generating revenue that fueled the Squad’s growth. However, parents of Squad members expressed concerns over financial discrepancies, alleging that many kids did not receive fair compensation compared to Piper, and claimed Tiffany exerted undue control over their children’s contributions.

What did Piper Rockelle say about the lawsuit against her mother?

Piper Rockelle and her mom Tiffany Smith in November 2017.

Piper Rockelle/ Instagram

After the lawsuit was filed in January 2022, allegations against Tiffany included creating a hostile work environment for her daughter and her friends. The complaint detailed experiences of emotional and physical distress.

As the lawsuits progressed, Tiffany denied the claims, even launching a countersuit alleging extortion, although she later abandoned this effort. The matter was resolved in October 2024 with a settlement of $1.85 million, while maintaining disclaimers of liability from both parties.

In a poignant moment within the docuseries, Piper remarked on the friends who left the Squad, stating, “They always blame it on a toxic, you know, place, environment. It’s really not.” Following the conclusion of the lawsuit, Piper described her experience as “extremely painful and, honestly, hard to understand.”

In subsequent interviews, she voiced concerns for her mother’s well-being amid the swirling rumors and speculations, emphasizing the bond they shared.

Are former Squad members still friends with Piper Rockelle?

Sawyer Sharbino in Bad Influence: The Dark Side of Kidfluencing.

Many former members of the Squad have continued to express concern for Piper’s well-being. Claire, who left the group, admitted in the docuseries that she felt guilty for leaving Piper behind.

Corinne also affirmed her support for Piper, expressing hope for her future, saying, “All of us are here for her and we would help her.” Their friendships, overshadowed by past conflicts, remain a complex aspect of their shared experience.

Where is Piper Rockelle now?

Piper Rockelle poses for a photo in March 2025.

Piper Rockelle/ Instagram

Piper continues to thrive as an influencer, actively posting on platforms like TikTok. However, following the lawsuit against her mother, her earnings dwindled, with estimates prior to the allegations placing her income between $4.2 million and $7.5 million annually. After the lawsuit, YouTube purportedly demonetized her channel, resulting in a financial dip of $300,000 to $500,000 monthly.

Piper has explored new avenues, including Snapchat, which she promotes as managed by a parent, and BrandArmy. Former Squad members noted shifts in her content, which they describe as more “provocative.” She recently filmed videos with content creators associated with OnlyFans, drawing further attention amid her ongoing evolution as a public figure.

After recently launching her OnlyFans account, Piper quickly garnered significant attention, reportedly earning almost $3 million within the first 24 hours. Responding to subsequent backlash, she expressed satisfaction with her current direction, stating, “I couldn’t be more happy with the way that [her] life is going right this second.”

Reflecting on her recent career pivot, Piper acknowledged the challenges but emphasized that she “thrives off the hate,” attributing her resilience to public scrutiny. She remarked, “Honestly, I think hate has kept me around for a long, long, long time. I think, without it, I would have become a little bit irrelevant.”