Tom Brady Shows Off His $287K Watch Before the NFC Championship Game
In an eagerly anticipated matchup, the Seattle Seahawks faced off against the Los Angeles Rams, capturing the attention of NFL fans, including legendary quarterback Tom Brady.
On Sunday, January 25, ahead of the NFC Championship game broadcast on Sunday Night Football, Brady, 48, shared a glimpse of his pre-game outfit on Instagram Stories. He showcased a luxurious Patek Philippe Aquanaut Luce Haute Joaillerie watch, captioning the image, “Big game Big watch.” This exquisite timepiece is priced at approximately $287,000 and is adorned with 72 baguette-cut sapphires, 38 baguette-cut diamonds, and 160 brilliant-cut diamonds, according to the jeweler’s website.
The watch features an 18K gold dial plate and white gold baton-style hands with a luminescent coating. Brady complemented the stunning accessory with a sharp suit, coat, and dark sunglasses while attending the game at Seattle’s Lumen Field. His Instagram activity included a warm greeting with retired Rams star Aaron Donald and a friendly hug with fellow NFL great Richard Sherman, following the Seahawks’ 31-27 victory over the Rams.
Tom Brady’s watch Courtesy of Tom Brady/Instagram
Brady, who retired from the NFL in February 2023 after three seasons with the Tampa Bay Buccaneers, made headlines for his flashy watch collection before. Notably, he revealed a Jacob & Co. piece priced at $740,000 during his commentator debut at the 2025 Super Bowl.
More recently, he showcased a $51,000 Rolex prior to the 49ers vs. Eagles Wild Card game, a watch featuring a rose gold Oyster Perpetual design and a fluted bezel. If adorned with a trapeze diamond-set bezel, the price rises to $115,350. This display followed his previous reveal of an all-blue Audemars Piguet Royal Oak Perpetual Calendar, which can range in price from six figures to $500,000.
Brady’s latest watch display coincided with Us Weekly‘s report about his ongoing connection with TikTok star Alix Earle. Following their New Year’s Eve festivities in St. Barth’s, a source indicated that the two have continued texting. They also had a brief meeting at the College Football National Championship game on January 19, though it was not a pre-arranged encounter.
As Brady navigates his post-NFL life, he co-parents two children, Benjamin, 16, and Vivian, 13, with ex-wife Gisele Bündchen, who remarried jiu-jitsu instructor Joaquim Valente in 2025. Brady is also the father of 18-year-old son Jack, from a previous relationship with Bridget Moynahan.
