Texas Crew Selected as Production Partner for SXSW

SXSW has announced a new production partnership for its upcoming events.

The renowned annual conference and festival, which encompasses film, television, music, and technology, has entered into an agreement with Texas Crew Productions to manage production for its 2026 lineup.

Under this agreement, the Pantheon Media Group-backed company will oversee event coverage, live streaming, and multi-platform distribution for both the 2026 SXSW Conferences & Festivals and the EDU conference.

This development follows the recent announcement of additions to the festival lineup, including artists such as Passion Pit, Lainey Wilson, and Shallowater.

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David Karabinas, CEO of Texas Crew Productions, expressed enthusiasm about the partnership, stating, “As an Austin-based company that has witnessed the phenomenal growth of SXSW first-hand, we’re honored to become part of this iconic event. Our role is to deliver consistent, high-quality coverage across every part of the event while building a production framework that supports how SXSW content is shared now and in the future.”

Meghan Cassin, SVP of Content at SXSW, highlighted the complexity of the festival’s offerings, saying, “SXSW content spans multiple industries, formats and audiences, all moving simultaneously. Texas Crew Productions understands how to navigate that scope, so this partnership strengthens how we capture and distribute SXSW programming across our platforms.”