SXSW 2026: Celebrate Latin Music at the De Los Showcase with These Amazing Performers
For the third consecutive year, De Los, the Latino-focused vertical of the Los Angeles Times, will return to South by Southwest (SXSW) in Austin, Texas, with notable changes for 2026. This year, the festival is expanding the music segment, traditionally held over one weekend, into a week-long celebration that also includes film, television, and interactive programming.
Amid these adjustments, the commitment to showcasing Latin music remains strong, following a record year in 2025. SXSW 2026 is anticipated to feature an unprecedented lineup of Latin artists, including those participating in the De Los showcase.
While 2024 was characterized by an intimate gathering, 2025 transformed into a vibrant celebration. Enthusiastic performances from artists such as trap corrido pioneers Arsenal Efectivo and the cumbia punk sounds of Sultanes del Yonke kept the audience dancing and engaged well into the early morning hours. Organizers aim to recreate that spirited atmosphere for this year’s showcase.
The De Los showcase will take place at Mala Fama, located at 422 E. 6th St., Austin, on Sunday, March 15, beginning at 8 p.m. The festival provides an excellent opportunity for attendees to discover emerging artists and fresh sounds, no matter where they are participating.
Featured artists at the 2026 De Los showcase include:
Hermanos Espinoza
Originating from Edinburg, Texas, brothers Joel and Leonel Espinoza infuse their Norteño sound with distinct Tejano influences. The duo gained significant attention after their debut in 2022 with the hit song “Prueba de Fuego,” which surpassed 100 million streams. Their lively, accordion-driven music is perfect for any carne asada gathering.
Noteworthy track: “Dios por Delante”
Vanita Leo
San Antonio native Vanita Leo carries a musical legacy, with her father and aunt both being Tejano musicians. Inspired to continue the family tradition, she adds her unique twist to the genre. With a fondness for the nostalgic sound of the 1990s, Leo’s songwriting combines flirty humor and vintage romance, creating tracks that resonate with heartbreak and joy.
Noteworthy track: “Caballito”
Tropa Magica
Brothers David and Rene Pacheco make up Tropa Magica, a sibling duo whose sound reflects the diverse influences of their East L.A. upbringing. Blending old-school cumbias, ’90s grunge, and psychedelic rock, they’ve captivated audiences since their emergence in 2018, earning praise from established acts like Bomba Estéreo and Chicano Batman.
Noteworthy track: “Ojos de Lágrimas”
Eddy
Born Eduardo Hernández Payán, Eddy is poised for significant recognition this year. Discovered by corridos artist Diego Millán and signed to his Ondeados Mafia label, Eddy gained traction in the Regional Mexican scene through collaborations with Gabito Ballesteros and Ed Maverick. He is now set to release his debut album, “Náufrago,” later this month.
Noteworthy track: “Ultimo Cigarro”
Nezza
Nezza captured attention last summer with her viral rendition of the national anthem in Spanish at Dodger Stadium as a response to immigration raids in Los Angeles. Beyond her viral fame, the Dominican-Colombian artist is an emerging force in the music world, showcasing her talent through Spanglish lyrics, soulful vocals, and production aimed at international pop stardom.
Noteworthy track: “Tasty”
