Streaming Subscription Revenue Expected to Reach $200 Billion by 2030 Due to Price Increases and Ad Options, New Report Shows
Global streaming subscription revenue has surpassed $150 billion for the first time in 2025, with projections indicating it may reach $200 billion by 2030. This surge is attributed to increased subscription prices and the introduction of ad-supported tiers, according to research from Ampere Analysis.
The London-based analytics firm reported that worldwide Over-the-Top (OTT) revenue rose 14% last year, totaling $157.1 billion. This figure has tripled since 2020, when it was approximately $50 billion.
The U.S. accounts for the largest share of this revenue, holding 50% of the global total for 2025. Among U.S. streaming services, Netflix stands out as the leading contributor, with revenues increasing by 14% in 2025, following a comprehensive price hike implemented at the beginning of the year. Recently, Netflix raised prices once more across its three main tiers, a change it attributes to “improvements to our wide range of entertainment and the quality of our service.”
Additionally, the revenue from ad-supported tiers has seen rapid growth, escalating from less than 5% in 2020 to 28% in 2025, according to Ampere. When accounting for advertising revenue, global streaming services generated $177 billion last year. As the adoption of ad tiers continues to rise and platforms increase their ad capacities, advertising is anticipated to contribute another $42 billion in annual revenue by 2030.
“As the streaming market matures, the emphasis is no longer on pure subscriber growth but on extracting greater value from existing audiences. Price optimization and the rise of ad-supported tiers are driving revenue growth, particularly in the most competitive markets,” noted Ampere senior analyst Lauren Liversedge.
