Smorgasburg LA is Back: Check Out 13 Exciting New Vendors This Weekend

Smorgasburg LA Returns with New Vendors for 2026

Smorgasburg LA has made a grand return following a brief hiatus, celebrating its 2026 reopening on January 11 with the addition of thirteen new food vendors. This event continues a tradition that has previously launched vendors into the vibrant culinary scene of Los Angeles. Notable past participants include Miya Miya Shawarma, Softies, All About the Cinnamon, Chimmilier, Bridgetown Roti, Holy Basil, and Lei’d Cookies.

This year’s reopening is particularly significant, as Smorgasburg prepares to mark its 10th anniversary at ROW DTLA. The event is free to attend, with complimentary parking available for the first two hours.

Among the newcomers are a range of flavors and culinary concepts, showcasing the diverse food culture of Los Angeles. Here’s a look at the new class of vendors:

• Banana Mama: This handcrafted dessert brand puts a unique spin on a Southern soul food classic, offering flavors like Ca Phe Sua Da (Vietnamese iced coffee banana pudding) and Turon Crunch (inspired by Filipino banana lumpia), all made fresh in small batches.

• Barranco’s Yogurt: A family-owned establishment originating from East LA, Barranco’s Yogurt introduces Oaxaca-inspired fruit yogurt to the market, combining creamy homemade yogurt with wheat berries and fresh fruit, topped off with amaranth granola and honey.

• Franzl’s Franks: Inspired by a late-night bratwurst stand in Vienna, chef Patrick Murray brings a taste of Austrian street food to LA with his gourmet Käsekrainer sausages, served in toasted baguettes alongside pretzels and sweets.

• Hot Grease: Celebrating Black American history, Hot Grease features crispy buttermilk fried snapper and seasoned fries. Chef Asha Starks dedicates 3% of each sale to support reproductive justice through her mutual-aid fund, The Potlikker Line.

• Mamani Pizza: Founded by Grammy-nominated producer Farsi, Mamani Pizza began as a late-night offering outside his recording studio. It fuses Neapolitan pizza traditions with Persian-inspired flavors for a unique culinary experience.

• Melnificent Wings: Chef Melissa Cottingham presents globally inspired gourmet chicken wings, known for their innovative flavors and accompanying fried chicken biscuits.

• Piruchi: This food truck reinterprets Peruvian street food, featuring sandwiches such as chicharrón with sweet potato and a vegan portobello option that blends traditional and multicultural influences.

• RuRu’s Golden Tea: Offering a twist on Karak chai, this mobile vendor serves both hot and iced options infused with Middle Eastern and South Asian flavors, featuring unique cold foam varieties.

• Souu LA: After successful pop-ups, this new Taiwanese concept will open later in Chinatown but is currently serving breakfast and steak dishes at Smorgasburg.

• Stick Talk: Offering plant-based corn dogs, this vendor emphasizes bold flavors and quality ingredients. Notably, its owner is the brother of Hot Grease’s chef.

• Terrible Burger: A Long Beach-based pop-up known for genre-bending burgers, run by a husband-and-wife duo recognized by LAist’s Tournament of Cheeseburgers.

• Unreal Poke: Now a full-time vendor after popular pop-ups, Unreal Poke specializes in poke bowls and aims to showcase authentic Hawaiian flavors while celebrating the dish’s cultural significance.

• Zindrew Dumpling Shop: After selling chili crisp jars, Zindrew expands to offer wontons and noodles in spicy chili oil, alongside refreshing side dishes.

With this diverse array of new offerings, Smorgasburg LA is poised to enrich its legacy in Los Angeles’ dynamic food landscape.