Simone Rocha: The Brand That Redefines Femininity — Insights from Fashion Month in New York, London, and Paris by Irina Grechko

Simone Rocha’s Aesthetic Shines at Fashion Week

As fashion season unfolded across New York, London, and Paris, attendees shared insights into the brands that define their style. Among the standout names is Irish designer Simone Rocha, celebrated for her unique approach to femininity in fashion.

With a career spanning 15 years, Rocha has gained prominence for her distinctive aesthetic that blends playful fabrics, such as tulle, with bold silhouettes and edgy elements. Her designs often feature delicate details like pearls and silk ribbons, harmonizing with more daring components such as leather harnesses and chunky footwear. This signature blend of romance, whimsy, and darker undertones permeates her collections and various collaborations, which have included partnerships with Crocs and Jean Paul Gaultier for the Spring/Summer 2024 couture show.

The cohesiveness of Rocha’s pieces allows for effortless combination of items from past and current collections, tailored to individual tastes. Attendees of the London Fashion Week certainly embraced this mix, showcasing their favorite Rocha designs outside the shows.

With the Fall 2025 show drawing attention, renowned figures such as Alexa Chung and Fiona Shaw emerged to model designs inspired by the fable of the tortoise and the hare. This season featured signature pearl bags shaped like turtles and faux fur rabbit scarves set to transform into handbags by autumn.

Attendees expressed their admiration for Rocha’s work. Barbara Contini remarked, “I love the quirkiness and very feminine look. I love all the tutus, I love all the layering. I layer everything so I really like Simone Rocha.”

Yulia Voronova added, “Simone Rocha is very extraordinary, and very bright, and something special.”

Chrissie Taylor highlighted the practicality of Rocha’s pieces: “Simone Rocha’s designs are really comfortable, they wash really well, and they always look great, and everybody comments on them and goes, ‘Where did you get your coat? Where did you get your dress?’”

The allure of Rocha’s aesthetic resonates deeply with fans. Ashlee Barrett-Bourmier noted, “The femininity of it, it’s amazing, it embraces all things female and girly.”

Mandy Lee emphasized the versatility of Rocha’s designs, explaining, “I am actually wearing my second wedding dress today and restyling it just because Simone Rocha applies to any occasion.”

Fiona Burgess spoke to the powerful sensibility embedded in Rocha’s creations, stating, “I love how she makes the feminine feel powerful — there’s elements of softness but also everything feels like armor.”

Linda Cui Zhang remarked on the dramatic contexts of the shows, which take place in unique venues, creating an intriguing contrast with Rocha’s clothing.

Eliza Lees appreciated the individuality in styling Rocha’s pieces, declaring, “You can create your own individual with Simone Rocha — she creates her pieces but then it’s up to you how you dress them altogether.”

Loko Yu noted the ease of mixing and matching seasonal pieces: “It’s easy to kind of mix and match pieces from various seasons because they all style back together.”

Jennifer Hoover expressed a personal connection to Rocha’s narratives, saying, “I love the entire romantic narrative that Simone Rocha wraps you up in, the storytelling.”

Katie Ruensumran wrapped up the sentiments of many, stating, “[What I love most about the brand is the] femininity. Simone is all about building her community, so it’s like seeing friends [at the show], wearing the same things. Everyone loves her.”

As Simone Rocha continues to captivate fashion audiences with her original and thoughtful designs, the anticipation for upcoming collections remains palpable.