Prime Video India Expands Library with Local Originals for Global Audiences: Why English Isn’t the Only Choice for Storytelling Anymore
Prime Video India Unveils Ambitious Slate of Original Content
In a significant step to bolster its presence, Prime Video India has unveiled an extensive array of original TV shows, feature films, and licensed content. The announcement comes as executives from the streaming platform expressed their commitment to expanding content tailored to diverse audiences across India.
The newly introduced projects, primarily available in Hindi, Tamil, and Telugu, reflect Amazon’s ambition to cater to India’s multicultural streaming market, where enthusiasm for multilingual content is on the rise. "Internationally, we’re seeing non-English titles resonate, indicating that English is no longer the default language for global storytelling," stated Nicole Clemens, Vice President of International Originals at Amazon MGM Studios, during the announcement.
Among the offerings is The Revolutionaries, directed by Nikkhil Advani and starring Bhuvan Bam and Rohit Saraf. Other highlights include Matka King, Raakh, and Vansh – The Kalyug Warriors, which is touted as India’s first Hindi superhero series designed for streaming. Additionally, returning fan favorites such as Farzi, Panchayat, and Call Me Bae will see new seasons.
The theatrical landscape is also expanding with titles such as Raftaar, featuring Rajkummar Rao, and Dilkashi, produced by renowned filmmaker Hansal Mehta. Amazon reportedly has over 20 million subscribers in India, positioning itself as a formidable competitor to the market leader, JioHotstar.
Shilangi Mukherji, Director and Head of SVOD Business at Prime Video India, emphasized the platform’s commitment to enriching content diversity, noting India ranks as one of the top territories for attracting new Prime members. “Close to two-thirds of our customers watch content in more than four languages, reflecting the growing appetite for diverse storytelling,” Mukherji explained. Furthermore, Clemens added that 25% of Indian content viewing occurs outside the country, showcasing its global appeal.
During a panel discussion moderated by producer Karan Johar, executives highlighted the significant role India plays in Prime’s global strategy, aiming to create more localized experiences through initiatives such as dubbing and subtitling. Gaurav Gandhi, Vice President for APAC & ANZ, indicated strong growth potential in the Indian streaming market, with plans for more multi-season original series and feature films.
“The demand for movies spans across languages and culture,” Gandhi said, as he laid out future strategies for expanding Prime Video’s offerings in India. He also indicated that the company is increasingly moving towards co-productions, emphasizing a desire to enhance its theatrical strategy while ensuring that films reach a global audience.
As Prime Video India charts its path forward, the platform’s new slate promises a range of content aimed at not only entertaining but also enriching local narratives on a global stage.
