Netflix Launches New VFX Studio in India
Netflix has launched a new hub for its Eyeline Studios visual effects division in India, with notable actor Rana Daggubati attending the opening ceremony.
The state-of-the-art facility, spanning 32,000 square feet, is located in Hyderabad and will focus on advanced visual effects, virtual production, and next-generation production technologies.
The event featured prominent figures such as Shri Anumula Revanth Reddy, Chief Minister of Telangana, and Shri Sanjay Jaju, Secretary of the Ministry of Information & Broadcasting. Daggubati spoke at the ceremony, where he highlighted his role in Netflix’s upcoming adaptation of Ray Donovan, titled Rana Naidu.
Eyeline Studios serves as Netflix’s global VFX hub. The company acquired Scanline VFX in 2021 and subsequently merged it with Eyeline last October, creating a cohesive brand. The Hyderabad studio joins existing locations in Los Angeles, Vancouver, Seoul, and London.
Netflix has been increasingly active in the Indian entertainment industry, with recent successes including Rana Naidu, Heeramandi: The Diamond Bazaar, and Khakee: The Bengal Chapter.
Jeff Shapiro, CEO of Eyeline Studios, expressed the significance of India’s role in global visual effects, stating, “India has long played a defining role in global visual effects, not just because of scale, but because of the depth of creative and technical talent here. When we looked at where to establish our presence, Hyderabad stood out immediately. It brings together a strong technology backbone, world-class engineering capability, and a film culture that understands ambition. The talent in this city and across India combines artistic craft with impeccable technical precision. That’s exactly the foundation we need to build long-term capability and contribute meaningfully to global storytelling from here.”
Daggubati also reflected on the evolution of the industry in Hyderabad: “About 20 years ago, there were very few opportunities like this in Hyderabad, and Ted Sarandos was just starting to connect with the industry at that time. Today, seeing people like Jeff Shapiro come to Hyderabad and speak about this place as the next future hub of creativity shows how far Hyderabad has progressed. For this, I must first thank the audiences who kept pushing filmmakers to go beyond boundaries and constantly ask for bigger and newer cinema. The filmmakers and producers out of Hyderabad kept pushing the bar higher.”
