Montana Rose Brown’s Journey: From Love Island UK to Starting a Wellness Retreat

Montana Rose Brown: From Reality Star to Hospitality Entrepreneur

Montana Rose Brown, who gained fame as a contestant on Love Island UK in 2017, has transitioned into a successful hospitality entrepreneur and wellness advocate. She is now the co-founder of Saltmoore, a luxury wellness retreat situated on the picturesque North Yorkshire coast, which has quickly garnered attention as one of the UK’s most sought-after hotel openings.

Saltmoore, recently named Best Beach Hotel in the UK by The Times and The Sunday Times for 2025, has also earned two MICHELIN Keys in its latest selection. This reimagined 19th-century estate features a blend of modern coastal design and holistic spa treatments, designed to offer a tranquil escape for guests. Brown emphasizes that the retreat reflects her own lifestyle philosophy, with her involvement in shaping every aspect from the interiors to wellness programming.

In a recent conversation, Brown discussed her journey following reality television, her role in developing Saltmoore, and her experiences as a working mother of two.

“I was so young when I went on the show. I had just left university, so I was very naive… but, of course, thought I was very mature at the time. I think it forced me to be comfortable with myself very young,” Brown reflected, noting her past struggles with body image. She explained how the industry often prioritizes appearance but ultimately helped her develop resilience.

Recalling the first time she visited the hotel, she said, “I was pregnant at the time with my first child. I remember arriving there for the first time and feeling so at peace and calm. I hadn’t felt that feeling of stillness in such a long time." This tranquility is a quality she hopes to bring to guests visiting Saltmoore.

A strong emphasis is placed on community spirit at Saltmoore, with Brown stressing the importance of local craftsmanship. “A big part of Saltmoore is the people that work there—they’re so warm, welcoming and have that Yorkshire charm,” she noted. She also mentioned her dedication to sourcing unique furnishings from local businesses to create a homely atmosphere.

Brown desires that guests engage deeply with the natural surroundings at Saltmoore. “Being present whilst being at the beach or walking round the grounds, having a digital detox is what I would want for anyone coming to Saltmoore to come away feeling really grounded and revitalized mentally.”

Self-care plays a pivotal role in her life. “Self-care is putting myself first sometimes. Moving my body is a must; exercise is a really important part of my life, so I try to work out every day,” she revealed while outlining her extensive bedtime routine, which includes reading and using red light therapy.

Navigating identity after motherhood has been a significant challenge for Brown. “It’s so hard to find your identity after having babies. I didn’t realize how much of my worth was wrapped up in my appearance,” she said, voicing respect for her body’s changes through pregnancy and postpartum.

Brown shared a heartfelt snippet of her nightly routine: “For me, it’s bathtime before bed with Ilapothecary products. I light my Vyrao candles as they’re nontoxic and use all-natural fragrance.” This personal ritual allows her to reset after a long day.

As a working mother, she acknowledges the difficulties in maintaining work-life balance. “Having children has forced me to find more balance, as I have to be home most of the time, which I actually love,” she said, adding a light-hearted hope for her children to keep taking midday naps.

When asked about her ideal day, Brown laid out a serene schedule: a morning swim in the sea, a nutritious breakfast at Saltmoore, followed by mindful walks through the grounds, guided exercise, and a relaxing afternoon. “I would then go for another walk along the beach into Sandsend town and get a hot chocolate,” she concluded, underscoring the simple pleasures that nourish her spirit.

Through her evolution from a reality star to a celebrated entrepreneur, Montana Rose Brown continues to inspire with her dedication to wellness, motherhood, and community engagement.